Christine will be taking over from Mr. Victor Borg Barthet, who will be leaving the Group to pursue his own personal venture within the industry.
 
Christine Jinks brings 20 plus years of experience, having previously held senior management positions across iGaming and retail, with established operators and also content providers! Until recently, she held senior management consultancy positions in the leisure and technology services sector.

Sami Mäkinen, Global CEO – Air Dice Group, commented “We are thrilled to welcome Christine as our Managing Director for both Malta, and the UK. Christine has been working with us as a consultant since early 2024, and brings in a wealth of experience and expertise that will be invaluable as we continue our international growth and innovation. Working closely with our customers and partners within the iGaming industry, her dedication and vision are perfectly aligned with our mission of delivering novel and engaging gaming experiences to the global iGaming community.” 

He then added “Victor will be staying in the business during a period of transition, over the coming months. We extend our heartfelt thanks to Victor for his years of service and his invaluable contributions to the Group. Victor’s dedication and leadership has been instrumental to our success, we wish him all the best in his next venture!”

Christine also continues in an advisory role, to sister company Boomerang Digital UK, a key supplier to the UK retail Bingo, Arcade, and Pub Sectors. Mr. Andrew Ludlow, CEO – Boomerang Digital UK commented “Christine and I first worked together bringing digital AWP’s to the pub retail sector over 20 years ago, she is undoubtedly a valued addition to the Group”. He then added “Her appointment continues to strengthen the expertise, experience and strategic alignment of the Air Dice Group and Boomerang Digital UK in line with our commitment to offering multichannel content to operators where available.”