Ana Aniceto is the new Country Manager & Sales at Win Systems in Peru

The appointment reinforces the company’s commitment to growth across Latin America and strengthens its position in Peru, a strategic market within its regional expansion plans.

Extensive industry experience

Ana Aniceto brings significant experience in the gaming and entertainment sector, with a strong background in business development, sales management, and team leadership. Throughout her career, she has worked closely with operators and clients, helping drive growth and strengthen commercial operations in senior management roles.

Leading commercial operations in Peru

In her new role, Aniceto will oversee Win Systems’ commercial activities in Peru, focusing on business development, client and partner relations, and the continued expansion of the company’s local footprint.

“We are very pleased to welcome Ana to Win Systems. Her experience, market knowledge, and leadership capabilities will be key to further driving our growth in Peru and strengthening our strategy in Latin America,” said Eric Benchimol, CEO of Win Systems.

A new professional challenge

Commenting on her appointment, Ana Aniceto said: “It is a privilege to join Win Systems at such a strategic moment for the company. I take on this challenge with great motivation and commitment, aiming to contribute to the growth of the business in Peru and strengthen relationships with our clients in the region.”

Commitment to growth and talent

With this appointment, Win Systems continues to invest in talent and the development of its commercial structure in strategic markets, further consolidating its role as a leading technology partner for the gaming industry across Latin America.