This collaboration is the first UK-based deal under Aristocrat Interactive’s newly established iGaming White-Label division, reinforcing its leading position in one of the world’s most important markets.

As part of the agreement, Vickers.Bet will integrate Aristocrat Interactive’s full suite of iGaming and Sports content and technology. The robust betting platform incorporates a full international horse racing offering and an extensive online casino portfolio, ensuring a diverse and engaging experience for the operator’s customers.

Players will be able to enjoy Aristocrat Interactive’s most popular games, such as Double Bubble, Secrets of the Phoenix and of course, Buffalo. They will also gain access to a wide range of industry favourites through Aristocrat Interactive’s Aggregation platform. This deal underscores Aristocrat Interactive’s commitment to leveraging its expertise across the full spectrum of the industry to support operators in regulated markets.

Freddie Bowring, VP Sales, commented: “This partnership highlights part of our strategy to expand Aristocrat Interactive’s footprint in the UK market at a time when many B2B providers have faced challenges.  We are confident that our innovative technology and premium content will enhance Vickers.Bet’s offering, delivering an exceptional betting and gaming experience to their customers.”

Jo Vickers, CEO and Owner at Vickers.Bet, added: “We are thrilled to enter into this relationship with Aristocrat Interactive. Their reputation for excellence and innovation aligns perfectly with our vision for Vickers.Bet.   This collaboration will enable us to offer our customers an unparalleled experience, combining a diverse range of casino games with an advanced sports betting platform. We are excited about the future and the opportunities this partnership will bring.”

 Aristocrat Interactive offers customers an unrivalled choice of deep, rich, connected experiences, and customisable needs that will entertain and engage players. With renowned content, full-service iLottery capabilities, a comprehensive suite of back-end solutions, and support for land operators in casinos and sports, Aristocrat Interactive is proud to provide a complete, seamless end-to-end connected experience for operators, enhancing their connection to players.