Interested third sector organisations are being asked to provide insight on how they would deploy the partnership to help address specific challenges they are facing together with their mission and vision for the future. Clarion Gaming has set a deadline of 31 July for the receipt of applications with the partnership becoming effective 1 September and running through to 31 July 2024.

Managing Director, Stuart Hunter is excited at the prospect of broadening Clarion Gaming’s engagement with the international community of safer gambling charities. He explained: “When we launched our inaugural Charity Partnership which we ran successfully with YGAM we confirmed our plan to rotate and build relationships with a range of progressive safer gambling organisations including those which are based outside of the UK.

“We have a long-standing commitment to safer gambling through initiatives including the award- winning Consumer Protection Zone (CPZ) which we introduced to the ICE show floor in 2018 and which will feature for the first time at July’s iGB L!VE in Amsterdam. Each year the CPZ has grown in size and status with the 2023 edition hosting a record 20 stands. The CPZ was recognised by the industry at the Global Regulatory Awards and has grown to become arguably the most visible manifestation of safer gambling at any industry trade show. We are also supporters of the awareness raising Safer Gambling Week which this year runs across 13 – 19 November.”

The partnership with Clarion Gaming will see the successful charity confirmed as an ICE Ambassador, receive impactful branding at the 2024 editions of ICE, iGB Affiliate London and iGB L!VE, be part of the official opening ceremonies for each event, receive branding in Show Guides and on the dedicated event websites, attend as guests at key VIP events, have fundraising visibility via QR codes and an advertising presence in the ICE Show Daily newspaper.

To find out more about becoming the next Clarion Gaming Charity Partner visit https://www.icelondon.uk.com/clarion-gaming-charity-partners