CT Interactive presents Its team: Nadya Balanova

Nadya is a diligent marketing expert with 10+ years of experience and has the skills and in-depth knowledge of our industry that makes her an integral part of our marketing team. We asked Nadya to tell us more about digital marketing, to share her thoughts and experience in the industry, and to share the new trends in online marketing for 2023.

Why digital marketing is a game changer in our industry?

It is now clear to everyone that we live in a digital world. In the iGaming industry, the product is digital and reaches customers online. Accordingly, advertising should reach them in this way. Different digital channels, targeting options, and variations of advertising messages and creatives give digital marketing the best tools to reach both BTB and BTC audiences in our industry.

What's the most effective type of Digital Marketing for the iGaming industry?

Social Media Marketing is used as one of the main digital marketing channels. Which social media platform to use depends on the audience we want to reach. We use different tools, formats, and channels through which we distribute our ideas and services. Another type is Content marketing. The valuable content such as articles, videos, and comprehensive, accessible, and interestingly displayed information about our products, help us connect with our audience and answer their questions. Affiliate, influencer, and streamers marketing is another major tool that is well-known, respected, and used in our industry.

What are the new trends in Digital Marketing?

Video marketing hits the charts for the last few years and will continue to do so. Watching videos is one of the most popular activities on the Internet, and the average person watches online videos for about 100 minutes a day. Well-presented video content reaches a larger audience. Employer branding is also a trend to follow. At CT Interactive, we strive to make our brand a recognizable and trusted voice in the iGaming industry, and we're using all digital channels to do so.