Imagine Live has appointed Nadiya Attard as Chief Commercial Officer

About Nadiya Attard

Nadiya’s career spans more than two decades across both B2B and B2C, giving her a perspective few commercial leaders in the industry can match. She has held senior roles at some of the strongest names in iGaming, including Betfair, NetEnt, and Relax Gaming, where she succeeded as Chief Commercial Officer after helping drive the company’s commercial growth during a pivotal period. Most recently she served as CCO at Elantil. Across these roles, she has built and led strong commercial teams, and will bring that same approach to Imagine Live.

Nadiya holds a Master’s degree in Programming and has spent her career at the intersection of product, performance and commercial strategy. She understands not just how to build partnerships, but how product quality, including operating Live Dealer product and market expectations connect, a combination that has defined her approach at every stage of her career.

In her new role, Nadiya will lead Imagine Live’s commercial strategy, strengthen its presence across regulated markets, and build a structured, high-performing commercial organisation aligned with the company’s product and growth ambitions.

What was said about this new signing?

Martin Martirosyan, Group CEO, Imagine Live said: “Nadiya joins us at a very right moment. We have a strong product and a solid position in the market. The next step is scaling that in a way that is structured and ambitious, and that requires the right leadership. She has built and led commercial teams at some of the most respected companies in this industry. Her skills and experience is the right combination needed for Imagine Live.”

Nadiya Attard, Chief Commercial Officer, Imagine Live said: “I have spent more than twenty years in iGaming, from the ground floor up, across B2C and B2B, through start-ups and established businesses. That experience has given me a clear sense of what it takes to build something that lasts. I was familiar with Imagine Live from the day it launched, and I have been genuinely impressed by what it has become. The quality of the product and the pace at which it has improved is not something you see often. But what really drew me in was the scale of operations combined with the speed of delivery"

And Concluded: "The company is large, but it has stayed agile and quick on its feet, which is rare and a real pleasure to work with. I was also particularly drawn to the way Imagine Live has embedded AI into its operations from early days, from security and risk management to dealer behavior monitoring. That kind of thinking is what sets a business apart. What comes next is building a commercial approach that matches all of that, focused, scalable and built around the right partnerships.”