Noticias de ultima
  • 12.00 Casino bill could be Senate's top priority after winter recess
  • 12.00 iGB L!VE Amsterdam starts today with the latest trends and technologies
  • 12.00 Win Systems will participate in the DigitalEntertainment24 Summit
  • 12.00 MERKUR UK Launches 3 year university partnership to innovate next-generation gaming technologies
  • 12.00 Ukraine takes action against 2,500 illegal gambling sites
  • 12.00 Massachusetts Sportsbooks Claim $42 M In June Revenue
  • 12.00 Atlaslive partners with NextOnPro to enhance payment solutions for iGaming operators
  • 12.00 Ukraine Enacts Lobbying Law to Enhance Transparency and Business Relations
  • 12.00 ZITRO reduces CO2 emissions by 30 tons at Madrid office
  • 12.00 Ohio House Republicans Support iGaming, College Player Prop Betting

Macau government instructing casinos to stop serving free snacks

Friday 14 de June 2024 / 12:00

2 minutos de lectura

(Macau).- The custom of Macau gaming businesses providing free refreshments and food—including well-liked dishes like bubble tea, egg tarts, and the region's signature Cha Siu (BBQ pork) rice—has gone viral on Chinese social media and greatly benefited from positive publicity. But, experts contacted by AGB claim that these freebies are inconsistent with a strategy aimed at premium mass consumers.

Macau government instructing casinos to stop serving free snacks

“These free offerings aren’t for premium mass at all,” says a gaming expert from an international brokerage who would like to remain anonymous. Marketing conventions state that the primary tactic utilized by operators to appease high-end mass players is to offer complimentary hotel rooms. However, as the market becomes more competitive, more and more casino operators in Macau have entered this price war-like conflict. 

According to the expert, “this reinforces the market view about intense competition—everyone has to spend to draw in customers in order to increase their gross gaming revenue (GGR).”

MGM Macau began providing known bubble tea, Häagen-Dazs ice cream, and various bakery products in its gaming areas for free earlier this year. Wynn Macau also introduced Moutai latte and ice cream, a known Chinese liquor brand, for its members inside the casino.

Following these, Ponte 16 started providing BBQ pork rice, and Parisian began serving croissant ice cream.

The marketing approach has generated a lot of positive social media reviews, primarily guides explaining how to score free food at casinos, and it has also given the casino properties additional visibility.

The expert points out that “these free offerings, however, are very effective in terms of promoting themselves through word-of-mouth.”

Pressure on small and medium-sized enterprises in the area

A growing number of small and medium-sized enterprises (SMEs) in the area are exerting pressure on the Macau operators about their free offerings strategy. Local small company survival space is being eliminated by the complimentary snacks, according to representatives from a few local SMEs.

According to information obtained by AGB, the Macau government has already started talking with the concessionaires about ending this practice in the future. But as of now such complimentary snacks and drinks are still accessible in Macau’s casinos. 


Tags: Sin tags

País: Macao

Región: Asia


PGS, Perú Gaming Show 2024

12 de June 2024

Emotional tribute to Manuel San Román Benavente at PGS 2024

(Lima, SoloAzar Exclusive).-During PGS 2024, a moving posthumous tribute was carried out to the engineer Manuel San Román Benavente who died at the age of 74 and was General Director of the Casino of games and slot machines of the Ministry of Foreign Trade and Tourism of the Peru.

Friday 12 Jul 2024 / 12:00

GLI Perspectives on Gambling Regulation in Latin America

(Lima, SoloAzar Exclusive).- In an exclusive interview with SoloAzar, Georges Didier of Gaming Laboratories International (GLI), offers his perspectives on the evolution of gaming regulation in Latin America and the crucial role of GLI in this dynamic landscape.

Friday 12 Jul 2024 / 12:00

Implementation of robust identity verification systems by 2024 expected

(Lima, Exclusive SoloAzar) - During the conference "Knowing your players, AI, and fradue" at the Peru Gaming Show, Samer Atassi, Vicepresident for Latam at Jumio, addressed the growing concern about online gambling security and highlighted the importance of knowing your players to prevent fraud and protect minors.

Thursday 11 Jul 2024 / 12:00


Para suscribirse a nuestro newsletter, complete sus datos

Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.