Members of the European Gaming and Betting Association (EGBA) significantly stepped up their efforts to implement and promote safer gambling in 2023, according to the association’s fourth annual sustainability report published today. The report reveals that 65% of European customers – a record 21 million of them – used safety tools last year, with over half doing so voluntarily, a 14% increase compared to the previous year. Additionally, the association’s operators sent a record 67.6 million messages to their customers to promote safer play, a 49% yearly increase. Over 23 million of these messages were personalised based on a customer’s actual playing behaviour.

EGBA’s Sustainability Report 2024 outlines the joint efforts and progress made by its members to promote a sustainable approach to gambling and contribute positively to society in Europe.[1] The report aims to track yearly progress, support transparency, and reinforce a strong culture of social responsibility. This year’s report includes key sustainability highlights from EGBA and its members during the past year, as well as data points collected from its members related to customers, safer gambling tools and promotion, social contributions, employment and diversity, and energy and environment.

 Maarten Haijer, Secretary General, EGBA explains that“We’re pleased to publish our latest sustainability report, highlighting significant progress by our members in many areas of safer gambling, particularly in the roll-out of safety tools and their direct interactions with players about their playing behaviour. This demonstrates their collective efforts to embed a sustainable approach to gambling at the heart of what they do. In the report, our CEOs also quite rightly flag their concerns about the growing black market in Europe and the risks it poses to players and the progress made in safer gambling. We’re pleased to expand our reporting this year with specific new metrics about the use of safety tools and messages to promote safer play.” –