NOVOMATIC Achieves ISO 20671: A Milestone in Gaming Technology

International recognition confirms excellence in brand management 

This makes NOVOMATIC the first gaming technology company worldwide whose brand has been comprehensively appraised on the basis of this internationally standardized evaluation model. The certification process is based on a structured and transparent assessment framework that evaluates brand strength and long-term development potential. 
 

Long-term brand strength

In line with ISO standards, key aspects of NOVOMATIC’s corporate and brand management in Austria were analyzed, including innovation capability, quality standards, service orientation, market performance, and the brand’s impact on customers, partners, and stakeholders. The assessment also covered brand protection and market and trend analyses, as well as transparent reporting and governance processes.

Statements by Novomatic

“Our brand stands for clear standards and the highest level of quality,” said Stefan Krenn, Member of the Executive Board of NOVOMATIC AG. “As the first gaming technology company worldwide with an ISO 20671-certified brand, we are setting a new benchmark for future-oriented brand management and reaffirming our commitment to shaping the gaming industry through innovation, quality, and sustainable brand development.” 

The certificate was presented during the International NOVOMATIC Marketing & Communications Summit, which was hosted this year by the NOVOMATIC subsidiary LÖWEN ENTERTAINMENT in Bingen, Germany. The event brought together marketing and communications experts from more than 30 countries and provided the ideal setting to celebrate this significant acknowledgement of NOVOMATIC’s brand management excellence.