NOVOMATIC again in second place among Austria´s most valuable brands
2 minutos de lectura
(Austria).- On 30 June 2021, the Austrian Brand Value Awards for the most valuable Austrian brand companies took place for the 18th time. NOVOMATIC was once again able to take an excellent 2nd place in this ranking of the European Brand Institute (EBI) and now ranks behind the undisputed winner Red Bull and ahead of the renowned B2C brand Swarovski.
In spite of reduced revenues in its 40th anniversary year 2020 due to Corona, the global gaming technology big player NOVOMATIC was able to secure its excellent second place with a brand value of EUR 2.968 billion (-16.3%) thanks to its innovative strength and sustainable efficiency improvement measures across the entire group.
With the granting of a sports betting licence for ADMIRAL in Germany, growth in the online segment as well as renowned international awards – such as "Casino Supplier of the Year" for the third time in a row and top rankings in international ESG ratings – the world's leading full service provider for the gaming industry is well prepared for the future. "It fills us with great pride that despite the Corona pandemic we were able to maintain 2nd place in this renowned ranking. After all, with activities in about 90 countries and around 21,000 employees worldwide, a strong and uniform brand presence is essential for our international corporate success," emphasises NOVOMATIC Executive Board member Johannes Gratzl.
The Austrian Brand Value Study 2021 determined those domestic company brands, which are more than 45% owned by Austrians from the "trend-TOP500 companies with the highest turnover in Austria". The brand value was determined according to the current international standards ISO 10668 and ISO 20671 and analyses captured more than 180 Austrian brand companies in 16 industry segments. From these, the top 10 were finally selected and published.
Categoría:Others
Tags: Sin tags
País: Austria
Event
ICE Barcelona 2026
19 de January 2026
Tomás Galarza: "This edition of ICE was especially relevant for ASAP"
(Barcelona, SoloAzar Exclusive). Following his participation in ICE Barcelona 2026, Tomás Galarza, a Political Science graduate and foreign trade expert at ASAP, shares his insights on global trends, international business opportunities, and the company's strategic priorities for this year.
Wednesday 04 Feb 2026 / 12:00
Win Systems Expands Presence in Spain and Highlights Route Operations at ICE 2026
(Barcelona).- At ICE 2026 in Barcelona, Win Systems showcased its innovative gaming solutions for the Spanish market, emphasizing Player Tracking, Win Pay, and route operations to enhance operator performance and player engagement.
Wednesday 04 Feb 2026 / 12:00
Spintec Showcases Next-Generation Electronic Table Games at ICE Barcelona 2026
(Volcja Draga).- Spintec reinforced its position as a leading innovator in electronic table games during ICE Barcelona 2026, standing out within The Merkur Group’s expansive exhibition through a diverse portfolio of immersive products focused on player comfort, dynamic gameplay and efficient use of gaming floor space.
Tuesday 03 Feb 2026 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.