Pay4Fun, the first payment institution operating in the payment sector sports betting and that has received authorization from the Central Bank from Brazil, has just announced the launch of the first digital account focused on the betting market. 

The new account has been designed to meet the specific needs of users in the online betting sector, with the aim of offering an experience more fluid, secure, fast and transparent, aligned with the current regulatory guidelines.

The new financial product fully complies with Brazilian laws of payments for the betting market recently published by the Ministry of Finance and offers essential services such as Pix. The novelty also benefits the unbanked who can access the It has prepaid credits.

Pay4Fun is the first payment institution operating in the sector in offer a digital account. The company has become one of the main fintechs in the segment in Brazil, with more than 2 million users, mobilizing more than R$ 500 million per month and integrated into the main betting houses in the world.

"We are proud to further consolidate Pay4Fun as a pioneer in the Bet sector developing a complete transactional account. We carry more than 20 years operating in this market, so we have the experience to understand the needs of users, from our product team with experience in large banks. With this launch, we reaffirm our commitment to providing the best possible experience for our users, guaranteeing security, convenience and efficiency in all transactions," says Leonardo Baptista, CEO and co-founder of Pay4Fun.

And added: “Previously, users could only make transactions between the digital wallet and betting houses or make transfers to other digital wallets of Pay4Fun customers. With the new account transactional, customers can register a Pix key to perform deposits, transfers, receive prizes, make payments through QR code, as well as making and receiving customer transfers from Pay4Fun and other banking institutions. This change will allow users to access new features of your accounts associated with Pix, providing greater ease and speed in transactions. Operations may be carried out through registered Pix keys, secure accounts, QR code scanning, among Other options. The novelty is now available for download in the App Store and Play Store”.