Pay4Fun's choice of BIG Brazil, Caesar's licensee for Brazil, reinforces its commitment to security and regulatory compliance and to optimising the user experience. The fintech has made a name for itself in the market as one of the leading institutions in the segment in Brazil by prioritising the security and diligence of transactions, with ease and agility, operating in full compliance with the guidelines of the Payments Ordinance.

For André Feldman, president of BIG Brazil and director of the WSOP Brazil circuit, the partnership is an important step in strengthening the brand's entry into the Brazilian betting market. "We are confident that Pay4Fun's expertise in the igaming market and technical capacity will be a great differentiator for our users. We know the complexity of the banking and regulatory system in Brazil and that is why we are choosing the best companies to be part of this process together with our brand," says the executive.

Caesars SportsBook users will be able to count on a robust payment solution offered by Pay4Fun, including advanced KYC (know your client) systems, reinforced cyber security and regular audits.

"We are very excited about this partnership with Caesars SportsBook, a global brand in the betting industry. Our priority has always been to ensure secure and compliant transactions, always prioritising the user experience with an easy and intuitive platform. We believe that this collaboration will further strengthen user confidence in our platform, providing an agile and secure payment experience," says Leonardo Baptista, CEO and co-founder of Pay4Fun Instituição de Pagamento S.A.

Recently, BIG Brazil, a licencee of the Caesar's group, applied for accreditation to operate in the Brazilian betting market, consolidating its strategic presence in the country.

Caesars SportsBook already operates in 24 states and jurisdictions in the US, including 18 states with mobile operations, and is one of the leading brands in the online gaming and sportsbook industry in the US.