SBTech expands its US business with hire of Joann Pierce
2 minutos de lectura
(Las Vegas).- SBTech – a global leader in omni-channel sports betting and gaming, whose proprietary technology powers some of the largest sports betting platforms – has named Joann Pierce as a Business Development Executive, USA.

In her new role, Pierce will focus on development and growth in up and coming regulated markets by creating long-term value for SBTech and future sportsbook Gaming operators. Prior to joining SBTech, Pierce was an independent contractor for ISI Race and Sports, Ltd., where she provided guidance in sales, marketing and relationship management for the company’s expansion of risk management services and retail sports into the US market.
“We are excited to have Joann onboard as she has extensive experience in sports technology and the gaming sector,” said Richard Carter, CEO. “SBTech is focused on expanding our team and business here in the United States and we know that Joann will be perfect addition for us to accomplish this goal.”
Pierce also has several years of experience in the gaming and software industries, including senior roles at Crystal Decisions, a Seagate company and WMS Gaming, where she held management positions in sales, account management, territory development and deployment of recurring revenue products.
“I am excited to take the next step in my career with SBTech to help lead their expanding US business development team,” said Pierce. “It’s an exhilarating time in the sports betting and gaming industry and I look forward to utilizing my knowledge and experience
The addition comes at a pivotal time as the sports betting industry rapidly expands in the US. SBTech continues to maximize its presence and its partners in the US through their innovative technology that helps make sports betting simpler.
Categoría:Others
Tags: SBTech,
País: United States
Event
SBC Summit 2025
16 de September 2025
Amatic Shines at SBC Summit Lisbon with Innovation and Legacy
(Lisbon, SoloAzar Exclusive).- At SBC Summit Lisbon, Amatic showcased a combination of continuity and innovation across its two brands, Amatic Online and Wildcat Gaming. Exclusive testimonials.
Friday 03 Oct 2025 / 12:00
Sportradar at SBC Summit Lisbon 2025: AI, Integrity, and Brazil’s Rising Influence in Global Gaming
(Lisbon, SoloAzar Exclusive).- Fernando Mora, Senior Sales Executive at Sportradar, reflects on a milestone presence at SBC Summit Lisbon 2025, where innovation, responsible growth, and Brazil’s emergence took center stage. Discover how Sportradar is shaping the future of sports betting through AI-driven solutions and global partnerships.
Thursday 02 Oct 2025 / 12:00
ProntoPaga Strengthens Its Position at SBC Summit Lisboa as a Leader in Digital Payments for iGaming in Latam
(Lisbon, SoloAzar Exclusive).- Juan Carlos Loza, Head of Sales Latam at ProntoPaga, shared the company’s achievements and progress during SBC Summit Lisboa 2025, where they reached a record number of strategic meetings. The team presented their 360° solution for the iGaming ecosystem, highlighted their leadership in local payments and instant payouts, and outlined the tech trends set to shape the future of the sector in Latin America.
Wednesday 01 Oct 2025 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.