Simon Johnson to lead Scientific Games in Europe, the Middle East and Africa
⏱ 1 min read
(Las Vegas).- Having led the UK business since March 2020, his role now expands to lead Scientific Games’ Gaming teams in Europe, the Middle East and Africa (EMEA), which encompasses Sales and Operating activities across the region. Simon will play a key role in driving the Company’s recovery from the COVID-19 pandemic, while setting the course of strategic direction, pursuing growth opportunities and best in class practices for the region.
Simon has been with Scientific Games for nearly four years, initially starting as the UK Commercial Director. His focus has been leading the UK go-to-market teams, including Sales, Product Management, Marketing and Business Intelligence. He worked with these teams to generate new revenues and execute a commercial strategy to drive recovery and restore growth, following tightening regulatory changes in the UK. Since the start of the COVID-19 pandemic, he has led the wider UK team in its response, including playing a central role in combining the UK and EMEA businesses.
Prior to joining SG, Simon worked across a range of businesses and industries. He started out in Investment Banking, where he specialized in mergers and acquisitions and cross-border transactions. Simon has held leadership roles in Private Equity, Telecommunications, and Financial Technology businesses in operations that ranged from startups to FTSE100/Fortune 500 multinational companies. Along the way, he has gained significant experience leading Sales and Operational teams across multiple geographies, defining and executing complex change programs, building and developing high-performing teams, and working with boards to deliver growth and operational enhancements.
Categoría:Others
Tags: Sin tags
País: United States
Event
PERU GAMING SHOW – PGS 2026
17 de June 2026
Reusable Identity and Smoother Access: JUMIO’s Approach at Peru Gaming Show 2026
(Lima, SoloAzar Exclusive).- Peru Gaming Show (PGS) 2026 hosted the conference “Reusable Identity: Less Friction, More Play – How to Simplify Player Access,” led by Pilar Pereira, Director of Strategic Alliances at JUMIO. She explained how the evolution of digital identity is transforming user experiences on online betting platforms amid strong global growth in the sector.
Friday 03 Jul 2026 / 12:00
Andres Troelsen: "Peru remains one of EGT Digital's strategic markets in LATAM"
(Lima, SoloAzar Exclusive).- Following his participation in the Peru Gaming Show, Andres Troelsen, Regional Sales Director LATAM of EGT Digital, reflects on the company's priorities in the region, the evolving demands of operators, and the opportunities emerging across the Latin American gaming market for EGT Digital.
Friday 03 Jul 2026 / 12:00
Gaming Taxation in Latin America: Experts Warn of Excessive Levies
(Lima, SoloAzar Exclusive).- As part of the Peru Gaming Show (PGS) 2026, the panel “Taxation: Gaming Taxes in Latin America” brought together leading specialists to analyze the fiscal challenges facing the gaming industry in the region. Moderated by Carlos Fonseca, the discussion featured Tomás García Botta (MF Estudio) and Carlos Baeza (Baeza & Cía.). The experts agreed that excessive tax burdens not only discourage investment but also reduce channeling toward the regulated market and foster the growth of illegal offerings in various Latin American countries.
Wednesday 01 Jul 2026 / 12:00
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