Soft2Bet Wins ‘In-House Innovation of the Year’ at the EGR Nordics Awards 2024
⏱ 1 min read
(Malta).-Soft2Bet’s dedication to innovation and technical excellence was recognised by industry peers as the company won the ‘In-House Innovation of the Year’ Category at this year’s prestigious EGR Nordics Awards 2024.
The Nordic markets are among the most competitive online gaming regions in the world and Soft2Bet is delighted to have won this prestigious prize thanks to Motivational Engineering Gaming Application (MEGA), the industry-leading and newly-redesigned gamification system the group unveiled at ICE London 2024.
MEGA has produced significant returns for Soft2Bet since it launched its Betinia brand in Sweden and Denmark and the award is recognition of the growth it has generated for the company thanks to features that drive player engagement through gamification and social gameplay.
With its focus on gamification, Betinia has grown to become one of the leading online gambling brands in the region and in recent years Soft2Bet has also been developing the platform in close collaboration with its partners to enable them to benefit from this best-in-class B2B solution.
Oksana Tsyhankova, Chief Marketing Officer at Soft2Bet, commented: "Winning the In-house Innovation of the Year Category at the EGR Nordics Awards is recognition of Soft2Bet's unique approach to developing highly creative gaming experiences that drive revenues through gameplay and product quality. As a group Soft2Bet is delighted with the win and looks forward to more growth with its partners across regulated markets worldwide."
Categoría:Others
Tags: Sports Betting, Sportsbook , betting software, Soft2Bet,
País: Malta
Región: EMEA
Event
AffPapa Conference Madrid 2026
18 de May 2026
AffPapa Conference Madrid 2026: “The Next Generation Doesn’t See a Border Between Gaming and Entertainment”
(Madrid, SoloAzar Exclusive).- At the AffPapa Conference Madrid 2026, industry executives and product specialists gathered for the panel “Gen Z & Gen Alpha: Designing Products For the Next Player Generation,” a discussion focused on changing player behavior, digital habits, gamification, prediction markets, and the future of iGaming products. Moderated by Thomas Carvalhaes, the session featured insights from Filip Koubek, Natalia Roitonen, Laura Gago, Henk Wolff, and Artak Ashkhatoyan. Throughout the conversation, speakers debated how younger audiences interact with gambling-related products and why operators must rethink product design, engagement, and responsible gaming strategies.
Tuesday 26 May 2026 / 12:00
Amusnet Achieves Major Industry Recognition at AffPapa Awards 2026
(Sofia).- Amusnet has achieved an important award at the AffPapa iGaming Awards 2026, achieving one of the industry's top recognitions that celebrates excellence in the global iGaming sector.
Monday 25 May 2026 / 12:00
AffPapa Conference Madrid: Mexico’s iGaming Market Still Has “A Long Way to Go”
(Madrid, SoloAzar Exclusive).- At the second day of the AffPapa Conference Madrid 2026, industry executives gathered for the panel “Mexico: Reaching Market Maturity, or More to Go?” to analyze the current state of the Mexican gambling sector ahead of the upcoming FIFA World Cup. Moderated by Samantha Asensi, the discussion featured insights from Rosa Ochoa, Carlos Sánchez, Lucas Lebleu, Ruben Guillem, and Aviv Sher. The panel explored market growth, regulation, affiliate dynamics, player behavior, and the commercial opportunities surrounding the World Cup.
Friday 22 May 2026 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.
