Sports-betting companies in the United States reduced their advertising spending
Friday 10 de May 2024 / 12:00
2 minutos de lectura
(United States). -The decline in ad spending reflects the industry’s response to financial pressures and the need to balance marketing efforts with profitability.
In 2023, sports-betting companies in the United States reduced their advertising spending by 21% compared to the previous year. This decline is the first since 2016. The reduction in spending was driven by operators’ efforts to mitigate ongoing losses in the business. Let’s take a closer look at the details:
Ad Spending Trends: Advertising spending for sports gambling peaked at approximately $1.4 billion in 2022, a significant increase from the mere $22.9 million recorded five years earlier
Market Expansion: Sports betting experienced explosive growth in the US after the Supreme Court’s decision in 2018 to allow its expansion beyond Nevada. Gamblers can now place wagers in approximately 38 states. As companies entered new markets, they heavily promoted their betting apps.
Challenges and Scandals: The industry is currently grappling with scandals and regulatory efforts to limit marketing. For instance:
- NBA player Jontay Porter was banned for life after the league accused him of intentionally limiting his performance to win a bet.
- New York Congressman Paul Tonko introduced legislation in 2023 that would ban sports marketing on any electronic medium, including TV, radio, and the internet, citing a rise in problem gambling.
TV Advertising: Television remains the largest category for sports-betting advertisers, accounting for over half of their spending. Howevwe, sports bettinn adsrepresentes less than 1 per cent of national tv advertising.
Categoría:Others
Tags: Sin tags
País: United States
Región: North America
Event
ICE Barcelona 2026
19 de January 2026
Merkur Group Shines in Barcelona with Triple ICE Triumph
(Espelkamp/Barcelona).- Merkur Group secures three prestigious international accolades for operational excellence, social commitment, and standout exhibition experience.
Friday 06 Feb 2026 / 12:00
Eduardo Aching: "ICE 2026 was an exceptional event for Konami and its casino partners"
(Barcelona, SoloAzar Exclusive).- Eduardo Aching, Vice President of iGaming & International Gaming Operations at Konami Gaming, reflects on the company’s standout participation at ICE 2026, the strong reception to Solstice 49C and Konami Online Interactive, and the strategic push toward emerging regulated markets and expanded global partnerships.
Friday 06 Feb 2026 / 12:00
Belatra Games Strengthens LatAm Expansion and Innovation Strategy After ICE Barcelona 2026
(Barcelona, SoloAzar Exclusive).- Kateryna Goi, Chief Marketing Officer at Belatra Games, shares her assessment of the company’s participation in ICE Barcelona 2026, the quality of industry engagement at the event, and the strategic priorities shaping Belatra’s growth in 2026, with a strong focus on Latin America and narrative-driven innovation.
Friday 06 Feb 2026 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.