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"A key highlight for our global gaming business was the launch of the NFL-themed slots in North America:" Chris Rowe, Aristocrat

Wednesday 17 de January 2024 / 12:00

2 minutos de lectura

(Las Vegas, SoloAzar Exclusive).- Chris Rowe, Aristocrat Managing Director Latam, granted an interview to SoloAzar, commenting the highlights of 2023, such as the participation in Latam shows like at SAGSE Buenos Aires, PGS in Lima and the 7th Ibero-American Gaming Summit in Panama. He also remarked that Aristocrat will continue to innovate with game mechanics and game themes in 2024.

"A key highlight for our global gaming business was the launch of the NFL-themed slots in North America:"  Chris Rowe, Aristocrat

What have been the highlights of 2023?

In April, we participated in SAGSE in Buenos Aires, which served as the official launch of the MarsX™ Portrait cabinet featuring the game Bao Zhu Zhao Fu™ Blue Festival™ and Bao Zhu Zhao Fu™ Red Festival™. These games are well positioned in several markets as a player favorite due to their attractive game mechanics, which include triple metamorphic and Aristocrat's famous Hold and Spin.

Another highlight is our showcase in Lima at PGS where we also launched the MarsX Portrait cabinet and presented a collection of key games for the MarsX Upright cabinet, among which the following stand out: Fu Dai Lian Lian™ Panda, Fu Dai Lian Lian™ Dragon, Gold Stacks 88™ Turtle Kingdom™, Gold Stacks 88™ Royal Monkey™, Big Fu Cash Bats Dragon™ and Big Fu Cash Bats Bat Blessing™

We also participated in the 7th Ibero-American Gaming Summit in Panama where we had the opportunity to meet with regulators from across the LATAM region, as well as with our customers in Panama and the Caribbean.

It is worth mentioning that a key highlight for our global gaming business was the launch of the NFL-themed slots in North America. This highly anticipates games have been well received by players and customers, and highlight that the convergence of world-class sports and gaming does work.  Giving players the ability to choose their favorite team from the 32 different NFL teams makes for a unique gaming experience and brings the excitement from the field to the casino floor.

Without a doubt, it was a successful year for Aristocrat Gaming in LATAM and around the globe.

What are the latest trends in the games of chance industry? How is the firm positioned in order to take advantage of those trends during 2024?

Innovation is at the core of everything we do. We continue to look for ways to elevate proven game mechanics and create games that are popular among players.

The hold and spin mechanic created by Aristocrat has become a true staple of the industry and has been the basis of the most successful games, including Lightning Link and Dragon Link. From there we have evolved these mechanics and created other attractive games such as Dollar Storm, which was recently released in Mexico and is being installed in a very timely manner in the main casinos of this country. Similarly, Dollar Lightning Link, using the hold and spin mechanic with repeated jackpot prizes of up to three times, has been a success in Puerto Rico under the Wide Area Progressive Jackpot del Encanto Rapid. These games are in 18 casinos all over Puerto Rico with a well-recognized Must Hit By mechanic that it is very popular among the local plyers of Puerto Rico,

Another new trend in which we drove the innovation for is that of metamorphic or perceived perception as some experts in the field of game development call it. Under this category in our region of Latin America, the game Mo'Mummy™ was launched, and the character of the mummy has become a favorite in casinos, and very popular for its charisma and way of delivering prizes to players.

Aristocrat continues to invest extensively in products and technology, along with innovation, operational excellence, and customer engagement, to help drive further share growth in key markets and genres.

What strategies and projects do you have for 2024?

We will continue to work very closely with our customers to understand the needs of their business, the market, and their players so that we can develop the right games and product portfolio.

We will continue to innovate with game mechanics and game themes. During G2E we were able to show some of the games that will be part of our portfolio in Latin America during 2024. Among these, titles such as Buffalo Link™, Coin Trio™, Bao Zhu Zhao Fu Link™, Crazy Chicken™, Triple Power Link™ and Wonder 4 Collection™ stand out in the MarsX Portrait™ cabinet and for the MarsX Upright™ and MarsX Slant™ cabinets these interesting games were presented: Buffalo & Friends™, Grand Legends™ and Bonus Boost 888™ among others.


Tags: Aristocrat,

País: United States

Región: North America


ICE London 2024

06 de February 2024

“At ICE London, in addition to the V- Line, we showcased a range of other exciting products designed to revolutionize the gaming experience”, Tjasa Luin, Alfastreet

(London, SoloAzar Exclusive).- Tjasa Luin, CEO at Alfastreet, granted an interview to SoloAzar to talk about the company's recent participation at ICE in London, where they showcased their new V-Line, launching the new V10 alongside with the V-8. She also told us about the firm's work strategy for this year and for ICE Barcelona 2025: to continue innovating in technology in their product line to keep providing the best user experience.

Thursday 29 Feb 2024 / 12:00

GLI presented its full compliance services at one of the world's largest gaming events: ICE London 2024

(London, SoloAzar Exclusive).- ICE London recently concluded its last edition in London Excel. James Illingworth, Vice President of Sales EMEA at GLI Europe, took the opportunity to talk with SoloAzar about the firm’s aim, the future of technology, AI, and the full regulatory compliance services to help attendes, customers, and potential customers from all over the world.

Wednesday 28 Feb 2024 / 12:00

Alfastreet celebrates a successful showcase at ICE London 2024

(Sezana).- Alfastreet, a global leader in producing high-quality gaming terminals, is thrilled to announce its success at the recent ICE 2024 in London. The event was a major showcase, bringing together industry leaders for detailed discussions on the latest legal and development trends. It provided the perfect platform for Alfastreet to introduce its newest innovations and reinforce its presence in the global market.

Wednesday 28 Feb 2024 / 12:00


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