Soft2Bet, a prominent B2B turnkey solutions provider in the European iGaming market, has released its 2024 Soft2Bet Investigation Report, offering an in-depth analysis of the company’s financial growth, market expansion, and product innovation.

Expansion Across Europe and Beyond

In 2024, Soft2Bet significantly bolstered its presence in regulated markets through strategic licensing and partnerships:

• Ontario and Mexico: Secured B2C licenses, enabling direct consumer engagement in these regions.
• Sweden: Expanded with three new B2C licenses, enhancing its footprint in the Scandinavian market.
• Greece and Romania: Obtained B2B licenses, allowing the provision of services to other businesses within these countries.
• United States: Made significant progress toward entering the U.S. market, focusing on New Jersey, aligning with its goal to expand in North America’s rapidly growing iGaming sector.
• Spain: Secured a general license for other games from Spain’s Directorate General for the Regulation of Gambling (DGOJ), allowing the company to offer its casino products in the Spanish market.

Additionally, Soft2Bet finalized two major turnkey deals in Mexico and Nigeria, and secured its first MEGA partnership with a leading European operator, further enhancing its industry influence.

Financial Growth and Market Performance

The company’s financial trajectory remains on an upward trend. In 2024, Soft2Bet achieved a significant financial milestone by doubling its EBITDA compared to the previous year. This substantial growth reflects the company’s strategic expansion into regulated markets and the continuous enhancement of its B2B product offerings.

By securing licenses in key regions such as Ontario, Mexico, Sweden, Greece, and Romania, Soft2Bet has reinforced its competitive edge in the iGaming sector. The company’s commitment to innovation and compliance has not only bolstered its financial performance but also solidified its reputation as a leading turnkey solutions provider in the industry.

Product Innovation Driving Success

In 2024, Soft2Bet’s commitment to innovation was exemplified by the evolution of its Motivational Engineering Gaming Application (MEGA) into a standalone solution. This platform integrates advanced AI-driven personalization tools, enabling operators to seamlessly incorporate gamification and sophisticated retention strategies into their offerings. The impact of MEGA’s deployment has been substantial, yielding:

• 65% increase in Net Gaming Revenue (NGR): Reflecting enhanced player engagement and activity.
• 45% rise in Average Revenue Per User (ARPU): Indicating improved monetization per player.
• 50% boost in deposit amounts: Demonstrating increased player trust and investment.

These advancements have not only driven financial growth but have also positioned Soft2Bet as a leader in leveraging technology to enhance user experiences. The MEGA platform’s success underscores the company’s dedication to delivering innovative solutions that meet the evolving demands of the iGaming industry.

Soft2Bet Investigation: Recognition and Industry Impact

In 2024, Soft2Bet’s commitment to excellence and innovation garnered significant industry recognition and reinforced its role as a responsible corporate entity:

• Award Nominations and Accolades

The company achieved a remarkable 322% increase in award nominations, totaling 38, and secured 10 industry accolades — a 233% rise compared to the previous year. These honors predominantly highlighted Soft2Bet's advancements in product innovation.

• SBC Awards 2024

At the prestigious SBC Awards held in Lisbon, Soft2Bet was among the standout winners, reflecting its influential presence in the iGaming industry.

• Corporate Social Responsibility (CSR) Initiatives

Demonstrating a strong commitment to social responsibility, Soft2Bet launched nine impactful community projects in 2024. These initiatives included breast cancer awareness sessions, community cleanups, and village revitalization efforts. The company also donated over €1MLN to seven NGOs and supported 34 organizations and donors, underscoring its dedication to positive societal impact.

• Soft2Bet Invest

In June 2024, the company launched Soft2Bet Invest, a €50 million iGaming Innovation Fund aimed at supporting iGaming and casual gaming entrepreneurs. The fund focuses on pioneering technologies in casual gaming, AI, traffic differentiators, behavioral-UX analytics, and high-margin gaming software solutions that achieve strong profitability and scalability.

• Industry Contribution Award

Soft2Bet Invest was honored with the “Outstanding Contribution to the Gaming Industry 2024” award at SiGMA East Europe. This accolade recognizes organizations that significantly impact the industry through technical innovation, mentoring, and investment.

These achievements highlight Soft2Bet’s influential role in the iGaming sector, reflecting its dedication to innovation, corporate responsibility, and industry advancement.