Merkur is Getting a Player Perspective on Safer Gambling
⏱ 2 min read
(United Kingdom).- Trials of the first Customer Experience Groups, have been completed and the findings are already being fed into the Merkur’s 360 Program of safer gambling initiatives.
Under the professional guidance and expertise of the independent consumer research consultancy Storecheckers, the pilot sessions drew on the experiences of a sample of customers that were representative of the MERKUR Slots player-base across the three metrics of age, gender and their frequency of venue visits.
Customer Experience Manager, Lola Wood who is working on the project alongside Storecheckers is delighted with the outcomes from both sessions. She explained: “The objective was to identify and act on those aspects of the customer journey that we can improve on. The Customer Experience Groups provide an opportunity for the leadership team to listen to what players are telling us and to understand their attitude towards gambling entertainment and their motivations for playing machines.”
The research has confirmed the importance of the MERKUR Slots venue teams who are key in delivering a positive experience. Lola explained: “What came out loud and clear was how much our players value the relationships they have with venue teams. Team members who know their customers, who have benefitted from a professional training programme and who are empathetic are central to the delivery of a safe gambling experience.”
Other topics raised included the range of budgeting techniques that are used by players from time limits to spend levels, the frequency of visits and the access to safer gambling messaging within venues.
Tony Boulton, MERKUR UK’s Director of Public and Political Relations added: “Knowing about the personal techniques used by players to manage spend, how venue staff complement and support those methods and the factors that impact the way they play are all important insights that will help reinforce our commitment to delivering a safer gambling experience across all of our venues.”
Categoría:Gaming
Tags: Sin tags
País: United Kingdom
Event
PERU GAMING SHOW – PGS 2026
17 de June 2026
ProntoPaga Consolidates Its Position at Peru Gaming Show 2026
(Lima, SoloAzar Exclusive).- Juan Carlos Loza, Head of Sales Latam at ProntoPaga, spoke exclusively after the company's participation in Peru Gaming Show 2026, highlighting the agreements reached, the interest in their payment solutions, and the expansion plans that will drive their growth across Latin America.
Monday 03 Aug 2026 / 12:00
Enhancing Responsible Gaming Through Effective Training at PGS 2026
(Lima, SoloAzar Exclusive) – Training, prevention, and technology took center stage at the "Value of Responsible Gaming in Gambling Operations" conference during the 2026 Perú Gaming Show (PGS). Presented by Fernando Calderón Castro, President of the National Gaming Society (SONAJA), the session brought industry leaders together to tackle current challenges and explore strategies for safer, more transparent, and sustainable operations.
Wednesday 22 Jul 2026 / 12:00
LSports at the Peru Gaming Show: Building Presence, Opening Doors
(Lima, SoloAzar Exclusive).- The Peru Gaming Show was never just about the booth. For LSports, it was about showing up in a market where showing up still matters — and leaving with more than a contact list. Federico Brancato, Sales Manager for the LATAM Region, came to Lima with a clear sense of what operators in this part of Latin America need most right now. What he found confirmed it.
Friday 17 Jul 2026 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.
