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Slots

Scientific Games and Hasbro Extend their MONOPOLY and Fan-Favorite Brands´ Licensing Agreement Through 2025

Friday 21 de December 2018 / 13:19

2 minutos de lectura

(Las Vegas and Atlanta).- Scientific Games Corporation has extended through 2025 its long-term license agreement with Hasbro, Inc. and Hasbro International, Inc. for the exclusive use of MONOPOLY and more than 15 other iconic game brands.

Scientific Games and Hasbro Extend their MONOPOLY and Fan-Favorite Brands´ Licensing Agreement Through 2025

"Since 1998, Scientific Games has worked collaboratively with Hasbro in using the MONOPOLY brand as a pillar for innovation, leveraging its popularity to become one of the industry's top game brands," said Scientific Games' President and CEO, Barry Cottle. "This new agreement signifies the strength of a great collaboration and celebrates the global endearment of the MONOPOLY brand as a leading slot brand and the top selling licensed brand for lottery tickets. The agreement grants us the privilege of extending and expanding the scope of the licensing into a wide range of new products and play styles. We're excited to continue working with Hasbro to take MONOPOLY to the next level in gaming."



The new extended agreement runs through 2025 and enables Scientific Games to use MONOPOLY branded content, and games based on many of Hasbro's iconic and extensive line of household favorites such as GAME OF LIFE, BATTLESHIP, CLUE, OUIJA, and YAHTZEE globally and SCRABBLE in the U.S. and Canada. The terms allow these gaming brands to be used for slots, systems, online digital gaming, lottery, social casino, eTables and expand the usage rights to include table games. The agreement also extends the highly successful licensing deal which is the broadest, most robust third-party licensing agreement in the gaming industry.


Mark Blecher, SVP of Corporate Strategy and Business Affairs at Hasbro said, "For more than 90 years, Hasbro has been committed to building play experiences that consumers trust. Our long-standing licensing partnership with Scientific Games has been a great way for Hasbro to enable our consumers to enjoy MONOPOLY experiences through lotteries, casinos, online, at retail and, now at table games across the globe. We're proud that our iconic brands have served as a catalyst for gaming innovation and look forward to our enhanced partnership with Scientific Games."


MONOPOLY is beloved by players and continues to be one of the most popular brands in gaming, lottery and social gaming. There are MONOPOLY games in hundreds of casinos worldwide and players also enjoy the game on the go with SG Social app, MONOPOLY Slots. MONOPOLY Slots has more than 2.2 million players who have played more than 750 million minutes, or 6 billion spins. As Scientific Games continues to bring the most innovative and exciting games to players around the world, MONOPOLY and Hasbro's iconic games will continue to entertain players. This is extremely evident on the new MONOPOLY Evolution which is the first game to bring familiar slot content that players love to an electronic table game.


In addition to MONOPOLY Evolution, Scientific Games will be creating even more dynamic games for all gaming channels with many more iconic Hasbro games.


MONOPOLY, GAME OF LIFE, BATTLESHIP, CLUE, OUIJA, SCRABBLE and YAHTZEE are trademarks of Hasbro.  Used with permission.  ©2018 Hasbro.  All rights reserved.


All ® notices signify marks registered in the United States. © 2018 Scientific Games Corporation. All Rights Reserved.

Categoría:Slots

Tags: Scientific Games , SG Digital, slot,

País: United States

Event

GAT EXPO CARTAGENA DE INDIAS 2024

09 de April 2024

Prometeo IT Solutions sets trends with its integrated solutions for the iGaming industry

(Cartagena de Indias, SoloAzar Exclusive).- Prometeo IT Solutions, a Mexican company, consolidated its position as one of the protagonists of GAT Expo Cartagena 2024, captivating attendees with its wide range of integrated and management systems for the gaming market, both for online and land-based casinos. SoloAzar interviewed Guillermo Rojas, commercial director of the firm, who stressed the highlights of its exhibition and shared valuable reflections on the dynamic Colombian market, among other topics of interest.

Wednesday 24 Apr 2024 / 12:00

Carlos Augusto Liseras Osorio in GAT: “We are in a process of frontal fight against illegality”

(Cartagena, SOLOAZAR Exclusive).- Carlos Augusto Liseras Osorio is a Paraguayan lawyer and politician, president of Cornajzar (National Gambling Commission) who left many concepts about the regulation of gambling in his country that are worth reading along the way durint the 25th anniversary of GAT Expo in Cartagena de Indias.

Tuesday 23 Apr 2024 / 12:00

CT Interactive attended GAT Expo 2024

(Sofia).- Diego Verano, Head of Business Development LATAM at CT Interactive, attended GAT Expo 2024, which took place between April 9 and 11.

Monday 22 Apr 2024 / 12:00

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