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Soft2Bet has launched Zinx: a new brand in Romania

Tuesday 28 de April 2026 / 12:00

⏱ 1 min read

(Malta).- The brand reflects Soft2Bet’s approach to local launches, combining strong creative direction, intuitive design, product depth shaped by local preferences.

Built with localisation at its core, Zinx is designed for players seeking variety, speed and clarity on one platform. Backed by a deep understanding of the Romanian market, Zinx will be supported by highly targeted marketing campaigns shaped by local player preferences.

Retention is a core part of the launch, supported by MEGA Round, a custom prize wheel feature integrated into Soft2Bet’s MEGA gamification engine. Built for seamless usability, the feature lets players earn spins through deposits, with randomised prizes adding a rewarding layer to everyday play.

Yoel Zuckerberg, CPO at Soft2Bet, stated, “With Zinx, we are bringing an incredibly competitive and relevant digital product to Romania, perfectly balancing thrilling, electric gameplay with safe and transparent operations. Our powerful dragon mascot and the innovative MEGA Round gamification engine help define the Zinx experience across both casino and sports betting. We are confident Zinx will set a new benchmark for Romanian players seeking a modern, diverse and secure entertainment platform.”

The launch of Zinx is another important step in Soft2Bet’s strategy to build highly localised, feature-rich iGaming brands. By combining targeted local marketing with a clear commitment to responsible play, the company continues to shape digital entertainment. Zinx brings that vision to Romania through a brand defined by energy, choice and long-term engagement.

Categoría:Slots

Tags: Soft2Bet,

País: Malta

Región: EMEA

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