The partnership will offer bettors the opportunity to benefit from best-in-class technology, access a diverse sports betting menu and enjoy a premier sports betting experience. The new sports book will be visible as soon as guests step off the escalator and will feature 14 65-inch viewing monitors with 4K LCD displays and two 86-inch viewing monitors with 4K Ultra HD displays. Sports fans looking for comfortable places to watch events with friends will be at home in this newly renovated space. The sports book will be open seven days a week.

The grand opening celebration will kick off on August 15 at 11:30 p.m. CT with a ribbon cutting & check presentation ceremony. Joseph Reynolds, a WWII veteran residing in Clarke County, will place the ceremonial first bet officially opening the sports book for wagering at 12:00 p.m. CT.

"Our new sports book will provide the highest level of entertainment and customer service in Iowa," said David Monroe, VP & General Manager for Lakeside Hotel & Casino. "We are excited to partner with William Hill and take the sports betting experience to the next level."

As part of the grand opening, all William Hill new member account signups at Lakeside Hotel & Casino from August 15 to September 28 will be entered to win a $10,000 sports dream vacation to any sporting event in the continental United States during the upcoming year.

In addition to the $10,000 sports dream vacation, all new member account signups will receive a Bet $50, Get $50 offer.  

To continue the grand opening celebration, Lakeside Hotel & Casino will host public Meet & Greet events with the following sports legends:

• Priest Holmes, retired running back for the Kansas City Chiefs
  August 17 | 2 – 4 p.m. CT

• Andre Dawson, Hall of Fame outfielder for the Chicago Cubs
  August 24 | 2 – 4 p.m. CT

• Dan Hampton, Hall of Fame defensive tackle for the Chicago Bears
  September 1 | 2 – 4 p.m. CT

For the latest information, visit lakesidehotelcasino.com.

Affinity Gaming is a portfolio company of Z Capital Partners.