Along with first-of-a-kind BetBuilder products for NFL and NBA, the launch features a full suite of complimentary products including a fully managed feed of pre-built popular bets and a wide-ranging set of player stats markets.

The integration of pre-built popular bets will help sportsbooks maximise turnover by offering hundreds of enticing same-game multis, with selections driven by the latest trending and popular bets.

A wide range of player stats markets are also now available, allowing punters to include and customise selections such as Lebron James to score 30+ points, Sergio Aguero to have 5+ shots or Tom Brady to throw 300+ passing yards.

BetBuilder now features 400+ different markets across all major football competitions, NFL and NBA, offering millions of same-game possibilities, all accessible within an all new and enhanced BetBuilder interface that promises the punter the ultimate user experience.

Matt Stephenson, Global Partnerships Director at Betgenius, said: “Our enhanced product set built in partnership with Sportcast adds even greater depth and flexibility to the pre-match experience. Our first-of-a-kind BetBuilder has delivered extraordinary returns for operators and with the addition of US sports and player props among other new features, we believe there is huge success still to come.”

Ryan Coombs, Managing Director at Sportcast, said: “It is our mission to bring the next generation of user experiences to the industry, player stats markets are a huge part of this picture and we are delighted to offer operators a suite of engaging products that further re-defines the pre-match experience.”