Betjuego Launches Affiliate Programme with Income Access
⏱ 2 min read
(Montreal).- Betjuego, a Bogota-based online sportsbook and casino brand, has launched a new affiliate programme in partnership with Income Access, Paysafe Group’s marketing technology and services provider. The partnership will see Betjuego’s affiliate programme use the Income Access affiliate software platform to encourage optimisation and growth.
Betjuego is licensed by Coljuegos, Colombia’s gambling regulatory body, and operates a complete online and offline portfolio of sports betting, live betting, and casino slot and table games. The brand combines leading iGaming technology with a user-friendly interface, offering visitors a platform that is secure and easy to use.
Covering all major worldwide sporting events, Betjuego allows wagering on an array of sports that are popular in the country, including football, tennis, basketball and cycling.Over 10,000 events per week with pre-match bets and competitive odds are available on the site.
The integration with Income Access’ tracking and reporting technology will grant Betjuego and its affiliates access to comprehensive data that can be leveraged towards its digital marketing efforts. Furthermore, the brand will also be able to easily track both online and offline channel performance.
Affiliates joining the Betjuego programme will enjoy a 20% commission structure based on net revenue, as well as tailored incentive plans. Banners, text links, widgets and other creative materials will be provided to enhance acquisition efforts, which are completely adaptable to affiliate websites.
Betjuego is offering a limited time welcome promotion to all new players, which matches 100% of a player’s first deposit, up to COP$55,000. Full promotion details can be viewed here.
Matteo Gerbino, Marketing Director at Betjuego, said: “Our goal is to become a leader in the Colombian gaming market and grow the country’s largest network of affiliates. Our partnership with Income Access will not only help us achieve that goal, but also provide affiliates with a trusted platform, encompassing all of the necessary tools to successfully promote our brand.”
Tara Wilson, SVP and General Manager at Income Access, Paysafe Group, said: “We’re excited to support Betjuego, a reputable and innovative brand, as it continues to grow and strengthen its position in the evolving Colombian market. The Income Access platform will play a large role in boosting its brand exposure, as well as the growth of its affiliate programme.”
Contact Betjuego for more information on its partnership with Income Access.
Categoría:Sportsbook
Tags: betjuego.co, Income Access,
País: Canada
Event
SiGMA North America 2026
01 de September 2026
Affiliates and Acquisition: Keys to Regulated Markets in North America
(Mexico City, SoloAzar Exclusive).- During SiGMA North America 2026, Cristopher Guzmán Reyes, Head of Affiliates at Logrand Entertainment Group; Guga Júnior, influencer and slots expert at Scalar Partners; Andrés Gómez, Head of Latin America Go-to-Market Strategy at Admattic; Yambot Aguilera, Gaming and Finance Sales Director at Google; and Paula Gabriel Jiménez, Advertising Client Growth Director for Microsoft at Aleph, analyzed the state and provincial affiliate ecosystem in North America, as well as the acquisition challenges in regulated markets.
Thursday 24 Sep 2026 / 12:00
Jordi Sendra, CEO of Alea: "Latin America is one of our most important regions"
(Mexico City, SoloAzar Exclusive).- The CEO of Alea analyzes the company's participation in SiGMA North America, the potential of Mexico and Brazil and the growth opportunities in North America and Latin America. It also reviews the new features presented during the event, including the new sportsbook vertical and Alea Jackpot.
Wednesday 23 Sep 2026 / 12:00
CP Games at SiGMA North America: Localization, Integration, and Regional Growth
(Mexico City, SoloAzar Exclusive).- Following a successful showcase at SiGMA North America, Caio Ruiz, Head of Growth and Strategic Partnership at CP Games, reflects on the event's key takeaways. He discusses the critical need for localized strategies across the Americas, the importance of flexible technical integrations, and the company's next steps in navigating the diverse gaming landscapes of LatAm and North America.
Tuesday 22 Sep 2026 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.