BTOBET pens significant multi-channel deal with SUREBET247
2 minutos de lectura
(Malta).- Leading iGaming platform provider BtoBet has extended its footprint in Africa announcing a long term partnership with leading Nigerian bookmaker SureBet247.

The deal will see the Nigerian licensee integrate the Neuron platform to all its channels, which also encompass circa 1500 betting facilities in the country, making it one of the largest betting brands in Nigeria. The Nigerian operator will be delivering a diverse portfolio of offerings based on local and international sports betting, including live sports events, online and live casino, jackpots and a range of special bets and virtuals.
Alessandro Fried, BtoBet’s Chief Executive Officer, said that SureBet247 is clearly one of the major players in the Nigerian gambling market. “With BtoBet registering growth on all market fronts, we are pleased to note that this partnership further cements our leadership position in Africa. It is based on these results that we continue to build our strategy to create an unparalleled sports betting experience with visionary operators.”
“The management team at SureBet247 were quick to recognize the quality and excellence of the Neuron platforms to deliver a true player-centric and holistic omni-channel betting experience, that will further help their strategy in bolstering their market leader status in Nigeria.”
Under the terms of the deal SureBet247 will be gaining access to BtoBet’s Neuron scalable technology, taking advantage of the flexibility and adaptability of the platform to create a unique front-end interface in order to create brand unicity whilst providing their target players with an augmented user experience.
BtoBet has a wide presence in the regulated African iGaming industry, with the advanced Neuron at the core of betting operations in 25 countries on the continent. For further information, please contact sales@btobet.com.
Categoría:Sportsbook
Tags: btobet, betting software, Sports Betting, Sportsbook , Online Betting, Surebet247,
País: Malta
Event
GAT Expo CDMX 2025
28 de August 2025
GAT CDMX 2025: Experts Discussed Innovation in iGaming and Sports Betting in Mexico
(Mexico City, SoloAzar Exclusive).- As part of the GAT CDMX 2025 Institutional Academy, leading industry executives met in Mexico City to analyze the challenges and opportunities presented by innovation in online gaming, iGaming, and sports betting. Artificial intelligence, omnichannel, user experience, and the role of streamers were some of the central topics discussed.
Monday 15 Sep 2025 / 12:00
21Viral Strengthens Industry Ties and LatAm Expansion at GAT Mexico
(Mexico City, SoloAzar Exclusive).- At GAT Expo Mexico, 21Viral made a powerful impression through strategic networking, insightful participation, and a clear vision for growth across Latin America. Luz Serna, Head of Sales LatAm (i Gaming), highlighted the event’s rich academic content and the valuable alliances formed with key operators and stakeholders in the Mexican gaming industry.
Monday 15 Sep 2025 / 12:00
Air Dice Strengthens Its Presence in Mexico: Rocío Moitino Highlights Partnerships, Innovation, and Regional Expansion at GAT Mexico 2025
(Mexico City, SoloAzar Exclusive).- During its participation in GAT Mexico 2025, Air Dice made clear its commitment to the Mexican and Latin American markets. Rocío Moitino, Regional Sales Director, shared her vision of the company's achievements, the challenges of the sector, and the strategies that consolidate the company as a benchmark in innovation and creativity. Below is a summary of its main definitions.
Friday 12 Sep 2025 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.