BtoBet strengthens presence in Colombia
2 minutos de lectura
(Malta).- BtoBet has furthered its leadership status in the Latin American region, particularly in Colombia, with the launch of “Betalfa.co”. Betalfa was recently granted the the 13th licensing agreement by Colombia’s Coljuegos, the national gambling regulatory authority, to start operating its online iGaming activity.
Daniela Gutiérrez, Betalfa’s Marketing Director, stated that the decision of having the right technological partner assisting them in all aspects of their operations was a very important decision for the company. “Having a deep knowledge of the Colombian market and strong presence in Latam, BtoBet was the ideal partner to support us with our operation. Their experience in the region definitely helped us tackle all teething problems in the most appropriate way, considerably reducing the time to go live.” Gutiérrez further added that considering the fast and constantly evolving context of the iGaming industry, BtoBet will enable the company to be constantly updated with the latest technology.
Sabrina Solda’, BtoBet’s Chief Marketing Officer, stated that she envisaged a bright future for the partnership, with both companies sharing the common goal of anticipating the players’ needs and delivering a personalized and tailored experience for the Colombian market . Commenting on the company’s ever bigger presence in the Latin American region, Solda’ added that BtoBet is considered a leader in Latam, putting at the disposal of their partners not only the most innovative technological solutions on the market, but also the necessary know-how to achieve results in such a demanding, evolving and growing market.
Categoría:Sportsbook
Tags: btobet, Sports Betting, Sportsbook ,
País: Malta
Event
SiGMA Central Europe
03 de November 2025
Dual Brand Strategy: Amatic Classics and Wildcat Innovation Impress at SiGMA Central Europe
(Rome, SoloAzar Exclusive).- Riccardo Cavallaro, Amatic Online Project Manager, granted an interview to SoloAzar about the recent participation at SIGMA Central Europe. Amatic Online and Wildcat Gaming took center stage, showcasing a powerful mix of trusted classics and bold new releases. He described how both brands resonate strongly with operators and together deliver a complementary, future‑ready portfolio.
Monday 17 Nov 2025 / 12:00
SiGMA Central Europe Awards EGT Digital the Title of Fastest Growing Aggregator 2025
(Sofia).- EGT Digital has been awarded the “Fastest Growing Aggregator 2025” title at this year’s SiGMA Central Europe exhibition in Rome.
Monday 17 Nov 2025 / 12:00
N1 Partners Accelerates Growth at SiGMA Central Europe 2025
(Rome).- During SiGMA Central Europe 2025, N1 Partners turned its stand into a vibrant meeting point for networking and collaboration. The event added another landmark achievement on the way to the highly anticipated conclusion of the N1 Puzzle Promo campaign.
Friday 14 Nov 2025 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.