Cirsa acquires the other 50 % of Sportium to Ladbrokes for 70 M Euros
Friday 19 de July 2019 / 01:25
2 minutos de lectura
(Spain).- GVC Holdings, the UK company that owns Ladbrokes Coral, has announced an agreement to sell its 50% in Sportium Apuestas Deportivas to Cirsa, the Spanish gaming company controlled by the risk capital firm Blackstone.
The price of the operation, pending regulatory authorization, is 70 million euros. Cirsa will own the 100% of the capital. This way, it concludes a conflict on an arbitration court that faced two Sportium partners, a society that manages a network from a betting house in Spain, created in 2013 by Cirsa and Ladbrokes.
As informed by Expansión last May 7th, Cirsa had demanded an activation of a clause for change of control of Ladbrokes Coral, which was acquired in 2018 by GVC. That clause granted Cirsa the right to buy the 50% of its partner at a market price. Besides, Ladbrokes alleged that Cirsa has also changed control in 2018, when Blackstone acquired Manuel Lao company.
Despite starting the arbitration procedure, the two parties had maintained friendly talks to solve the issue. GVC aim after this operation is to focus on Internet gaming, through brands such as BWin. In the UK, the company is preparing a plan to close a great nombre of stores.
According to Kenneth Alexander, delegate council of GVC, "the sale of its share on Sportium will enable to simplify the business in Spain, where bwin is one of the online leaders. We have enjojed a good relationship with Cirsa and we are delighted to keep on supporting them through a new agreement as Sportium provider."
In 2018, Sportium contributed with 2,5 million pounds to GVC operational benefit . With a network of 3,000 stores, the Spanish network managed 753 million in bets in 2017, both on their stores and in Internet.
Categoría:Sportsbook
Tags: Sportium, Sports Betting, Sportsbook , Online Betting, CIRSA, Ladbrokes,
País: Spain
Event
ICE Barcelona 2026
19 de January 2026
NOVOMATIC 2026: Global Expansion and Comprehensive Strategy in the Gaming Industry
(Barcelona, SoloAzar Exclusive).- NOVOMATIC AG kicked off 2026 with strong momentum, underscored by its standout presence at ICE Barcelona. Thomas Schmalzer, VP of Global Sales and Product Management, highlighted the company’s presentation of its integrated 360-degree portfolio—spanning cabinets, gaming content, and system solutions—while reinforcing global partnerships and advancing into new markets.
Friday 06 Mar 2026 / 12:00
Nadia Popova from EGT on ICE Barcelona 2026:"The new concept of our stand made a strong impression on visitors"
(Barcelona, SoloAzar Exclusive).- In this post-event interview from Barcelona, Nadia Popova, EGT’s Chief Revenue Officer and VP Sales & Marketing shares insights on the company’s standout presence, its “All eyes on us” stand concept, key product highlights, and the strategic partnerships forged at ICE Barcelona 2026.
Friday 20 Feb 2026 / 12:00
Luz Beatriz Jaramillo Serna of 21Viral: “Our presence at ICE Barcelona 2026 was exceptionally positive”
(Barcelona, SoloAzar Exclusive).- Following her participation at ICE Barcelona 2026, Luz Beatriz Jaramillo Serna, Head of Business Development, Marketing and Sales for Latin America at 21Viral, analyzes the commercial impact of the event, the trends set to shape the industry’s direction, and the company’s strategic priorities to consolidate growth across the region and new regulated markets.
Monday 16 Feb 2026 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.

