Curbing limitations through strategic partnerships

The ability to offer the most advanced iGaming platforms on the market is crucial for operators who want to conquer the African iGaming industry. This could be achieved with the help of a technological partner that has already established itself as a competent and strong player in the African scenario.

A certified partnership for a successful future

Operators who want to start or grow a gaming or betting business on the African continent should ask themselves what are the most important aspects that should be tackled in order to successfully make an impact in the region. Questions like “What countries are regulated?”, “What licenses are available?”, “What products can be offered to players?” and “What are the main differences and aspects that characterize the different regions?” are essential to be asked and answered even before the operations start.

All this can be assisted by a certified partnership that would help new operators to strengthen their position on the continent. STM Gaming is an example of a company that has recently benefited from a consolidated partnership. By partnering with BtoBet and further becoming a Certified White Label Partner for Africa, STM Gaming has proved that it is up for the task as regards the competence needed to deliver the best products and services on BtoBet’s behalf.

With the White Label Partnership program, BtoBet certifies partners after a thorough process of due diligence, at the end of which they are put in a position to provide white label turnkey solutions to other operators.

The thorough screening process that STM Group had to undergo not only certifies the successful job they did as an operator but also rewards them with the opportunity to provide this same knowledge to other operators and assist them in their journey to become accomplished operators.

Benefits from a certified partnership

A certification program that offers certified partners the possibility to transform their business models and helps them diverge their focus from a B2C to also include a B2B side to their operations can significantly strengthen their position in the region where they would operate.

The benefits of BtoBet’s White Label Partnership program are wide-ranging. Operators can take advantage of:

• Saving time and money;


• Up-to-date tech support;


• Quick and easy branding;


• Customized global player experience;


• Knowledge and training;


• Personalization.

Moreover, operators who are interested in growing or starting their business in the Sportsbook and Gaming industry with BtoBet’s Certified Partner, will be provided with the indispensable organization and management of all the operations including:

• Player support;


• Supplying and managing all the payment methods;


• Supplying and managing all the gaming contents;


• Supplying and managing the sportsbook offers;


• Supplying the licenses needed in the targeted market.

To better understand how this partnership can help you in achieving your goals in the gaming and betting industries, download our latest Industry report: Tackling Africa’s limitations ICE Africa: Making Africa accessible to the iGaming industry.