The iGaming and betting industry is rapidly evolving which poses the need for companies to battle against each other. In this regard, operators must develop a strategy to differentiate their brand and offer something unique.

Differentiating a brand in the dynamic industry like this means that the operator should work toward maintaining a strong identity and this could be achieved by:

• Providing flexible solutions that would differentiate you from competitors


• Anticipating the business requirements


• Having exclusive operations via unique offers


• Staying always open to updating products following the latest advances in technology and gaming trends

This is where the concept of Artificial Intelligence comes in. It is known that Artificial Intelligence can influence the process of brand differentiation. Especially when it comes to gaining players’ trust and loyalty by creating a unique brand that outperforms its competition.

Propose scalable and flexible solutions

The players and bettors customers in these industries are demanding and tech-savvy and they have expectations and needs that have to be answered by proposing unique sportsbook and casino solutions that will differentiate from the rest on the market.

This is possible with Artificial Intelligence as it allows crafting scalable and flexible solutions with advanced algorithms which can assist operators in providing players with the most suitable suggestions in terms of games and bets. So, if operators aim to continuously adapt their gaming and betting solutions to the new and most recent technologies, they will be on the right track of becoming a key player in the field.

Offer ultimate experience through tailored offers

When it comes to implementing AI to a betting product, the customizability needs to act as a cornerstone of success. A product designed to be easily customized and open to satisfy the customers’ personal expectations and preferences is the winning formula. This implies that operators should deliver players’ exclusive and tailor-made offers that are in line with their preferences, as well as with the requirements of the diverse markets.

Artificial intelligence is fundamental for enabling operators to place players’ preferences at the center of their activities, thus allowing them to provide customized offers and ultimately a unique experience to their players and bettors. Hence operators will need an iGaming or betting solution that is:

• Open to integrate any game or sportsbook provider


• Fully customizable to integrate any content


• Open to integrate any payment provider and affiliation system


• Adaptable to any local regulation

To learn more about how to differentiate your brand through artificial intelligence, visit EEGS 2018 and join the panel “Usage of AI to enhance the players’ experience, attract new players, tailor the offer and differentiate your brand from the competition” on 21st November, at 11 am.