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Sportsbook

Genius Sports transforms Trail Blazer broadcasts player tracking technology

Friday 17 de February 2023 / 12:00

2 minutos de lectura

(United Kingdom).- Genius Sports Limited (“Genius Sports”) has secured a new partnership with the Portland Trail Blazers to power immersive broadcasts through its Second Spectrum optical tracking technology.

Genius Sports transforms Trail Blazer broadcasts player tracking technology

This season, the Trail Blazers launched a ground-breaking suite of next-generation live viewing features that transform its home-market broadcasts on root sports, powered by rich data-driven insights that bring basketball fans even closer to the action.

Genius Sports’ Second Spectrum tracking technology delivers augmented broadcast with computer vision-driven data insights for fans. Also provides an unparalleled machine understanding of every game, enriching real-time Trail Blazer broadcasts such as what percentage a player shoots depending on where they are on the court. 

Trail Blazers have launched suite of new features this season that utilize advanced analytics, upgraded broadcast graphics and player tracking data. The Trail Blazer fans are also provided with league-wide stat comparisons for everything from a player’s touches per game to their defensive impact.

By combining rich tracking data with live video in real-time, Genius Sports powers award-winning augmented broadcasts for CBS and ESPN on competitions including the NBA, NFL, March Madness and more. As the Official Tracking Provider for the NBA, Second Spectrum has worked closely in partnership with the Trail Blazers since 2018.

“Partnering with Genius Sports this season to expand our local broadcasts into the NextGen space has been a great success,” said Kevin Kinghorn, Portland Trail Blazers EVP & Chief Marketing Officer. “Second Spectrum’s unique player tracking data, paired with advanced analytics and our new Analytics Insider, Cory Jez, has enhanced the viewing experience for Rip City fans while creating a cutting-edge product within the industry.”

“By integrating rich tracking data with graphic overlays in the live broadcasts, the Trail Blazers are providing split-second game stats that revolutionize the viewing experience, breaking down play-by-play action into incredible new graphics that display on the court action,” said Jack Davison, Chief Commercial Officer of Genius Sports. “We’re thrilled to be playing such a pivotal role in powering the Trail Blazers next-generation broadcasts and defining a new era in fan viewing experiences.”

Categoría:Sportsbook

Tags: Sportsbook , Live Betting, Genius Sports Group, Sports Gaming ,

País: United Kingdom

Región: EMEA

Event

SBC SUMMIT RIO 2024

05 de March 2024

Andre Gelfi explains the new regulation in the Brazilian gaming and betting market

(Rio de Janeiro, SoloAzar Exclusive).- The Managing Partner of Betsson group in Brazil, Andre Gelfi, was another key figure present at the inaugural SBC Summit Rio. In this exclusive interview with SoloAzar, he shared insights about the gaming and betting market in Brazil. Gelfi emphasized the hot topic of Brazilian regulations for the iGaming industry. In fact, he expressed his anticipation that the regulation, expected to be approved this year, will create a new landscape in the Brazilian market

Wednesday 27 Mar 2024 / 12:00

Influencers: "Between Effectiveness and Responsibility in the Gaming Industry".

(Rio de Janeiro, SoloAzar Exclusive) - As part of the Conference "Influencers: The Next Frontier of Social Media Marketing", as part of the Conference Agenda held on 6 and 7 March at the SBC Summit Rio 2024, leading industry personalities gathered in a panel to discuss the impact of the power of celebrities and influencers in generating engagement, as well as the proposed law that seeks to restrict their promotion of gambling.

Wednesday 27 Mar 2024 / 12:00

Pay4Fun: “We have ambitious expansion plans in the Brazilian market”

(Rio de Janeiro, SoloAzar Exclusive).- Leonardo Baptista, CEO and co-founder of Pay4Fun, is a key figure in the world of iGaming. His company, Pay4Fun, is a leading Brazilian online payment provider specializing in the iGaming market. During the first edition of the SBC Summit Rio, Baptista spoke exclusively with Soloazar, sharing insights about the new services that Pay4Fun will introduce to the market. He also discussed his vision for the future of iGaming in Brazil and Latin America. Another unmissable note by SoloAzar.

Wednesday 27 Mar 2024 / 12:00

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