The platform, “K LEAGUE TV”, will have content in both English & Korean, a first for the K LEAGUE, and is looking to build on growing global online viewership figures that have seen steady growth season on season.

K LEAGUE TV  will have all matches from the K LEAGUE 1 and K LEAGUE 2 broadcast live and on-demand for free to international fans alongside exclusive behind the scenes footage, interviews and highlights. This will be the first time that games from K LEAGUE 2 will be available to a global audience. Australia’s National Basketball League (NBL) and the Asian Football Confederation (AFC) are just some of the key partnerships announced recently by Sportradar in broadcast distribution and digital services for Asia.

Dylan Chuan, Sportradar’s Sales Director, Audiovisual, APAC, said: “Expanding their fanbase beyond South Korea has always been a key focus of the K LEAGUE. Thus, we are excited to take this to the next level by enhancing the fan experience beyond the stadium with K LEAGUE TV. Fans worldwide can now watch their favourite K League club & players compete anytime, anywhere. Our global media experience, with our data-driven insight, sets us apart when working with the K LEAGUE in delivering this to fans globally.”

The K LEAGUE is regarded as one of Asia’s Top Leagues and was one of the first leagues to restart post COVID 19 forced closures. They signed a multi-year partnership with Sportradar to expand their global footprint in 2019. For the 2020 season, the league saw their global broadcast distribution footprint expanding to all corners around the globe into more than 30 countries, including Australia, China and the United Kingdom. The upcoming 2021 season has expanded interest for the K LEAGUE internationally, with new markets in Asia’s opening for the league. Fans in Macau, Indonesia and the Philippines will now be able to catch the action through their local broadcasters and the new K LEAGUE TV.

Mr Yeon Sang CHO,  the Secretary General of the K LEAGUE, added: “The past year has seen a lot of changes in consumption of content, and we feel that the time is right to expand our fanbase by this platform that reaches out to a global audience. We have players from all around the world playing, and it’s time that we have fans from around the world able to share in the joy and passion with is the K LEAGUE."