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Sportsbook

Kambi and Rank Group add Spain to extended Sportsbook deal

Tuesday 02 de July 2019 / 13:54

2 minutos de lectura

(Malta).- Kambi and Rank Group have agreed a multi-year extension to their sports betting partnership, in a deal which will also see Kambi provide its award-winning Sportsbook to Rank’s Spain-facing Enracha brand.

Kambi and Rank Group add Spain to extended Sportsbook deal

The agreement marks the first contract renewal between the two parties, with Kambi and London-listed Rank having combined in 2016 to add a high-quality online sportsbook to Rank’s leading UK casino brand, Grosvenor.


In addition to an extension of terms with Grosvenor, Rank will later this year leverage Kambi’s scalable technology and vast experience in the Spanish market to launch a localised online sports betting product for its Enracha bingo-led brand.


Rank also plans to utilise Kambi’s sophisticated API functionality and open platform to develop the sportsbook frontend, which will empower the operator to deliver bespoke sports betting experiences to its growing base of players. 


The strengthening of the partnership follows a successful three years for Grosvenor Sport with the brand having gained a strong foothold in the UK market, driven by its effective brand-led marketing and Kambi’s leading sportsbook product.


Grosvenor Sport has also become a prominent name within UK horseracing, with the brand having invested in a series of high-profile race sponsorships to raise its profile among racegoers and promote its expanded horseracing coverage. 


Max Meltzer, Kambi Chief Commercial Officer, said: “It gives me great pleasure to confirm a new long-term deal with Rank Group, one of the leading and most respected operators in the gaming and sports betting industry.


“In the space of three years, Grosvenor has developed into a recognised sports betting brand and we are confident this successful partnership will springboard Grosvenor to its next level of growth and also help Enracha achieve similar recognition in Spain.”


Adam Joseph, Director of Digital Operations for Rank Group, said:“We’re thrilled to strengthen our working relationship with Kambi as our sports betting provider. They have been integral to the success of our sportsbook, Grosvenor Sport, since 2016.


“Kambi's strategy of empowering their operators aligns perfectly with our ambitions of providing a unique online gaming experience for our customers, and we look forward to amplifying this further as Grosvenor One, our multi-channel platform, continues to build momentum in the sports betting market.”

Categoría:Sportsbook

Tags: Kambi, Rank Group,

País: Malta

Event

SBC SUMMIT RIO 2024

05 de March 2024

Andre Gelfi explains the new regulation in the Brazilian gaming and betting market

(Rio de Janeiro, SoloAzar Exclusive).- The Managing Partner of Betsson group in Brazil, Andre Gelfi, was another key figure present at the inaugural SBC Summit Rio. In this exclusive interview with SoloAzar, he shared insights about the gaming and betting market in Brazil. Gelfi emphasized the hot topic of Brazilian regulations for the iGaming industry. In fact, he expressed his anticipation that the regulation, expected to be approved this year, will create a new landscape in the Brazilian market

Wednesday 27 Mar 2024 / 12:00

Influencers: "Between Effectiveness and Responsibility in the Gaming Industry".

(Rio de Janeiro, SoloAzar Exclusive) - As part of the Conference "Influencers: The Next Frontier of Social Media Marketing", as part of the Conference Agenda held on 6 and 7 March at the SBC Summit Rio 2024, leading industry personalities gathered in a panel to discuss the impact of the power of celebrities and influencers in generating engagement, as well as the proposed law that seeks to restrict their promotion of gambling.

Wednesday 27 Mar 2024 / 12:00

Pay4Fun: “We have ambitious expansion plans in the Brazilian market”

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Wednesday 27 Mar 2024 / 12:00

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