Playtech BGT Sports adds Build-A-Bet feature to its Bet Tracker app
2 minutos de lectura
(London).- Playtech BGT Sports (PBS), the leading supplier of Self-Service Betting Terminals (SSBTs), has enhanced its popular Bet Tracker app with the integration of Build-A-Bet.
Bet Tracker allows retail customers to place bets on SSBTs, then track their progress on mobile devices away from the shop, cashing out on the live action if they so choose.
With the new Build-A-Bet feature they will now be able to compile and save selections into a betting slip on their device away from the shop for later placement at the terminal via a unique QR code.
John Pettit, PBS’s UK, Ireland, Asia and Australia Managing Director, said: “Bet Tracker is helping to change the face of retail betting. It already has a large following among customers of our partners, and the ‘anytime, anywhere’ tool will further boost customer engagement and loyalty for both big and small retail operators.
“The addition of Build-A-Bet will make it even easier for customers to place bets at their own convenience and will be a popular addition for those who want the convenience of mobile combined with a physical retail experience.
“Bet placement will now be much quicker and more efficient, enabling more transactions and less bet processing time at the terminal.”
Operators are able to add their own branding within the BetTracker product and there are options for Build-A-Bet to be integrated into their own app.
Bet Tracker was introduced by PBS 18 months ago across both iPhone and Android and has experienced impressive growth and an incremental increase in transferred bets each week.
Categoría:Sportsbook
Tags: Sports Betting, Sportsbook , Playtech BGT ,
País: United Kingdom
Event
ICE Barcelona 2026
19 de January 2026
R. Franco Digital reinforced its technological leadership at ICE Barcelona 2026 with IRIS Open Omnichannel Platform
(Madrid).- The Spanish iGaming provider advances its omnichannel strategy, highlights regulatory readiness, and showcases new casino titles at the industry’s leading event.
Friday 30 Jan 2026 / 12:00
“The 2026 World Cup Is Forcing a Rethink of How Betting Brands Advertise”- Rodrigo Cambiaghi, Sportradar
(Barcelona, SoloAzar Exclusive).- During ICE Barcelona 2026, where industry leaders gathered to discuss the future of gaming and sports betting, Rodrigo Cambiaghi, Senior Sales Executive for Digital Advertising at Sportradar, shared his perspective on how the 2026 FIFA World Cup is reshaping advertising strategies. In this interview, he explains why real-time data, automation and regulatory alignment are replacing mass exposure, and how major tournaments are accelerating a shift toward more precise, accountable and performance-driven sports advertising.
Friday 30 Jan 2026 / 12:00
Amusnet Marks a Decade of Growth with a High-Impact Presence at ICE Barcelona 2026
(Sofia).- The company combined a landmark anniversary celebration with product innovation, strategic partnerships, and strong business momentum at the industry’s leading event.
Friday 30 Jan 2026 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.