Sportsbook

Playtech BGT sports extends Paddy Power retail self service terminals agreement

Tuesday 22 de January 2019 / 13:20

⏱ 2 min read

(London).- Playtech BGT Sports, the market-leading provider of omni-channel sports betting solutions, has extended its agreement to supply Paddy Power Retail with the software for its suite of self-service betting terminals.

Playtech BGT sports extends Paddy Power retail self service terminals agreement

The new multi-year contract covers the popular operator’s retail estate throughout the United Kingdom and Ireland.

The extension of the partnership at a time of increased pressure on retail operators reflects the growing demand for Playtech BGT Sports’ SSBTs, which have bucked the trend in retail sports betting to produce double digit growth year on year.

A host of exciting new content and unique features will ensure they deliver the latest sporting events and information direct to shop customers, alongside thousands of pre-match and in-play betting opportunities.

In addition, it will see the trial of PBS’ new Tap2Bet functionality, which allows customers to place bets directly onto the terminals with their debit cards.

David Newton, Managing Director Retail at Paddy Power, said: “I’m very pleased to have extended our agreement. It is a critical time for LBOs and we had a long review of our options before concluding that Playtech BGT Sports was the best one for us.

“Our partnership with them means we can continue to provide our customers with an increasing number of excellent in-shop betting options.”

John Pettit, Chief Commercial Officer at Playtech BGT Sports, said: “We’re delighted to have extended our deal with Paddy Power and look forward to providing their customers with the best product available over the next four years.

“This partnership allows us to continue investing in innovation and demonstrates the faith we both have in the future of retail betting in the UK and Ireland.”

Categoría:Sportsbook

Tags: Playtech BGT , Paddy Power Betfair, betting software, Sports Betting, Sportsbook ,

País: United Kingdom

Event

SiGMA World 2026

02 de November 2026

CT Interactive Reflects on SiGMA World 2026

(Rome, SoloAzar Exclusive).- Martin Ivanov, Chief Operating Officer at CT Interactive, reflects on the company's successful participation at SiGMA World, highlighted by its prestigious Best Slot Game Provider 2026 award at the SiGMA Awards. In this interview, he discusses the company's evolving aggregation strategy, the growing demand for diversified gaming solutions, and its priorities for sustainable international expansion.

Friday 13 Nov 2026 / 12:00

NOVOMATIC Italia Highlights Its Integrated Gaming Ecosystem at SiGMA World 2026

(Gumpoldskirchen).- The company presented its latest gaming technologies, digital platforms and responsible gaming initiatives at the Rome exhibition, where it also received three prestigious SiGMA Italia Awards.

Friday 13 Nov 2026 / 12:00

Ready Play Gaming: Innovating iGaming with Reel Overlay

(Rome, SoloAzar Exclusive).- In an exclusive interview, Christoph R. Härtel, COO of Ready Play Gaming, shares insights from SiGMA World in Rome, detailing the success of their hybrid Blaz’n Buffalo Reel Crash game, the value of face-to-face networking, and the studio's strategic roadmap leading into ICE Barcelona 2027.

Friday 13 Nov 2026 / 12:00