Playtech BGT sports extends Paddy Power retail self service terminals agreement
⏱ 2 min read
(London).- Playtech BGT Sports, the market-leading provider of omni-channel sports betting solutions, has extended its agreement to supply Paddy Power Retail with the software for its suite of self-service betting terminals.
The new multi-year contract covers the popular operator’s retail estate throughout the United Kingdom and Ireland.
The extension of the partnership at a time of increased pressure on retail operators reflects the growing demand for Playtech BGT Sports’ SSBTs, which have bucked the trend in retail sports betting to produce double digit growth year on year.
A host of exciting new content and unique features will ensure they deliver the latest sporting events and information direct to shop customers, alongside thousands of pre-match and in-play betting opportunities.
In addition, it will see the trial of PBS’ new Tap2Bet functionality, which allows customers to place bets directly onto the terminals with their debit cards.
David Newton, Managing Director Retail at Paddy Power, said: “I’m very pleased to have extended our agreement. It is a critical time for LBOs and we had a long review of our options before concluding that Playtech BGT Sports was the best one for us.
“Our partnership with them means we can continue to provide our customers with an increasing number of excellent in-shop betting options.”
John Pettit, Chief Commercial Officer at Playtech BGT Sports, said: “We’re delighted to have extended our deal with Paddy Power and look forward to providing their customers with the best product available over the next four years.
“This partnership allows us to continue investing in innovation and demonstrates the faith we both have in the future of retail betting in the UK and Ireland.”
Categoría:Sportsbook
Tags: Playtech BGT , Paddy Power Betfair, betting software, Sports Betting, Sportsbook ,
País: United Kingdom
Event
SBC Summit Rio 2026
03 de March 2026
Digital infrastructure strengthens trust in Brazil’s regulated betting market
(Rio de Janeiro).- The development of a robust technological infrastructure was highlighted as one of the key pillars for the functioning of Brazil’s regulated betting market during the panel “Building the Digital Infrastructure in Brazil’s Regulated Market,” held at the SBC Summit Rio event. The debate brought together representatives from the government, operators, and technology companies to discuss data monitoring, digital security, and consumer protection.
Friday 06 Mar 2026 / 12:00
SBC Boosts Responsible Gaming Standards in Brazil with ABJR and ABC-Bet
(Rio de Janeiro).- SBC has announced new partnerships with two of Brazil’s responsible gaming and compliance organisations, the Associação Brasileira de Jogo Responsável (ABJR) and the Brazilian Association for Compliance, Best Practices, Ethics and Transparency in Betting (ABC-Bet).
Monday 02 Mar 2026 / 12:00
Atlaslive to Join SBC Summit Rio 2026: Reinforcing Industry Collaboration in LATAM
(Lisboa).- Atlaslive will attend SBC Summit Rio 2026 to engage with operators, regulators, and industry leaders, reinforcing its commitment to scalable iGaming infrastructure and long-term growth across the LATAM market.
Friday 27 Feb 2026 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.