Sportsbook

Playtech BGT sports extends Paddy Power retail self service terminals agreement

Tuesday 22 de January 2019 / 13:20

⏱ 2 min read

(London).- Playtech BGT Sports, the market-leading provider of omni-channel sports betting solutions, has extended its agreement to supply Paddy Power Retail with the software for its suite of self-service betting terminals.

Playtech BGT sports extends Paddy Power retail self service terminals agreement

The new multi-year contract covers the popular operator’s retail estate throughout the United Kingdom and Ireland.

The extension of the partnership at a time of increased pressure on retail operators reflects the growing demand for Playtech BGT Sports’ SSBTs, which have bucked the trend in retail sports betting to produce double digit growth year on year.

A host of exciting new content and unique features will ensure they deliver the latest sporting events and information direct to shop customers, alongside thousands of pre-match and in-play betting opportunities.

In addition, it will see the trial of PBS’ new Tap2Bet functionality, which allows customers to place bets directly onto the terminals with their debit cards.

David Newton, Managing Director Retail at Paddy Power, said: “I’m very pleased to have extended our agreement. It is a critical time for LBOs and we had a long review of our options before concluding that Playtech BGT Sports was the best one for us.

“Our partnership with them means we can continue to provide our customers with an increasing number of excellent in-shop betting options.”

John Pettit, Chief Commercial Officer at Playtech BGT Sports, said: “We’re delighted to have extended our deal with Paddy Power and look forward to providing their customers with the best product available over the next four years.

“This partnership allows us to continue investing in innovation and demonstrates the faith we both have in the future of retail betting in the UK and Ireland.”

Categoría:Sportsbook

Tags: Playtech BGT , Paddy Power Betfair, betting software, Sports Betting, Sportsbook ,

País: United Kingdom

Event

SiGMA World 2026

02 de November 2026

SiGMA World 2027: Rome Set to Welcome 35,000 Delegates for Third Edition

(Rome).- The SiGMA World Summit will return to Rome in May 2027, with organizers expecting around 35,000 attendees. Following a successful second edition that attracted 31,000 delegates, the event will expand its international reach, offering new networking opportunities, industry discussions and a broader conference programme.

Tuesday 10 Nov 2026 / 12:00

Novomatic Italia at SiGMA World 2026: The Value of Dialogue to Build the Future of the Sector

(Rome).- SiGMA World 2026 served as a key platform for discussion, knowledge sharing, and in-depth exploration of the core themes driving the evolution of the regulated gaming industry.

Tuesday 10 Nov 2026 / 12:00

Shaping the Future After SiGMA World 2026: iGaming Trends to Watch in 2027, by GR8_TECH

(Limassol).- At SiGMA World 2026, GR8_TECH highlighted key iGaming trends: cheaper AI tech creation, fast execution, and a shift toward personalization and player retention.

Monday 09 Nov 2026 / 12:00