Playtech BGT sports extends Paddy Power retail self service terminals agreement
⏱ 2 min read
(London).- Playtech BGT Sports, the market-leading provider of omni-channel sports betting solutions, has extended its agreement to supply Paddy Power Retail with the software for its suite of self-service betting terminals.
The new multi-year contract covers the popular operator’s retail estate throughout the United Kingdom and Ireland.
The extension of the partnership at a time of increased pressure on retail operators reflects the growing demand for Playtech BGT Sports’ SSBTs, which have bucked the trend in retail sports betting to produce double digit growth year on year.
A host of exciting new content and unique features will ensure they deliver the latest sporting events and information direct to shop customers, alongside thousands of pre-match and in-play betting opportunities.
In addition, it will see the trial of PBS’ new Tap2Bet functionality, which allows customers to place bets directly onto the terminals with their debit cards.
David Newton, Managing Director Retail at Paddy Power, said: “I’m very pleased to have extended our agreement. It is a critical time for LBOs and we had a long review of our options before concluding that Playtech BGT Sports was the best one for us.
“Our partnership with them means we can continue to provide our customers with an increasing number of excellent in-shop betting options.”
John Pettit, Chief Commercial Officer at Playtech BGT Sports, said: “We’re delighted to have extended our deal with Paddy Power and look forward to providing their customers with the best product available over the next four years.
“This partnership allows us to continue investing in innovation and demonstrates the faith we both have in the future of retail betting in the UK and Ireland.”
Categoría:Sportsbook
Tags: Playtech BGT , Paddy Power Betfair, betting software, Sports Betting, Sportsbook ,
País: United Kingdom
Event
SiGMA North America 2026
01 de September 2026
Eman Pulis Assesses Success of SiGMA North America in Mexico
(Mexico City, SoloAzar Exclusive).- SiGMA Group founder Eman Pulis assesses the success of SiGMA North America in Mexico following its September 1–3 edition at Centro Banamex, where around 2,250 delegates gathered to connect the North and Latin American gaming markets and explore opportunities across the region.
Wednesday 16 Sep 2026 / 12:00
Eeze highlights the importance of the Mexican market behind SiGMA North America
(Mexico City, SoloAzar Exclusive).- Diego Verano, Director of Business Development at Eeze, analyzes the company's participation in the first edition of SiGMA North America in Mexico City, the opportunities presented by the local market and the importance of strengthening strategic relationships with operators in the region.
Wednesday 16 Sep 2026 / 12:00
Gaming Platforms.Net presents innovative licensing model at SiGMA North America
(Mexico City, SoloAzar Exclusive).- Rob Altamirano, CEO and Co-founder of Gaming Platforms.Net, reviews the company's achievements at SiGMA North America. During the event, the company forged key alliances and presented its innovative solutions to grant total technological autonomy to operators in the region.
Monday 14 Sep 2026 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.
