Playtech BGT sports extends Paddy Power retail self service terminals agreement
⏱ 2 min read
(London).- Playtech BGT Sports, the market-leading provider of omni-channel sports betting solutions, has extended its agreement to supply Paddy Power Retail with the software for its suite of self-service betting terminals.
The new multi-year contract covers the popular operator’s retail estate throughout the United Kingdom and Ireland.
The extension of the partnership at a time of increased pressure on retail operators reflects the growing demand for Playtech BGT Sports’ SSBTs, which have bucked the trend in retail sports betting to produce double digit growth year on year.
A host of exciting new content and unique features will ensure they deliver the latest sporting events and information direct to shop customers, alongside thousands of pre-match and in-play betting opportunities.
In addition, it will see the trial of PBS’ new Tap2Bet functionality, which allows customers to place bets directly onto the terminals with their debit cards.
David Newton, Managing Director Retail at Paddy Power, said: “I’m very pleased to have extended our agreement. It is a critical time for LBOs and we had a long review of our options before concluding that Playtech BGT Sports was the best one for us.
“Our partnership with them means we can continue to provide our customers with an increasing number of excellent in-shop betting options.”
John Pettit, Chief Commercial Officer at Playtech BGT Sports, said: “We’re delighted to have extended our deal with Paddy Power and look forward to providing their customers with the best product available over the next four years.
“This partnership allows us to continue investing in innovation and demonstrates the faith we both have in the future of retail betting in the UK and Ireland.”
Categoría:Sportsbook
Tags: Playtech BGT , Paddy Power Betfair, betting software, Sports Betting, Sportsbook ,
País: United Kingdom
Event
PERU GAMING SHOW – PGS 2026
17 de June 2026
Regulation and the Black Market in Latin America: Challenges and Solutions
(Lima, SoloAzar Exclusive).– As part of the Peru Gaming Show (PGS) 2026 conferences, gaming industry leaders analyzed one of the main challenges currently facing regulated markets in Latin America: the growth of illegal gambling. The panel "Regulation and the Black Market: Challenges and Solutions" brought together Carlos Fonseca, CEO of Gaming Law, as moderator; Neil Montgomery, founding partner of Montgomery & Associados; Tatiana Vásquez, founding partner of Vázquez Asociados; Karen Sierra Hughes, Vice President for Latin America, the Caribbean, and Spain at GLI; and Vanessa Cabrera, Director of the Control and Sanction Directorate of the DGJCMT-MINCETUR, who debated the causes of the black market, the available regulatory tools, and strategies to strengthen channeling toward legal gaming in the region.
Wednesday 15 Jul 2026 / 12:00
Fernando Polti, Founder & CTO of IAG Play, talks about everything related to Peru Gaming Show
(Lima, SoloAzar Exclusive).- Fernando Polti, Founder & CTO of IAG Play analyzes the company's participation in Peru Gaming Show, highlights the expansion of its terminal ecosystem and anticipates the company's next projects to consolidate its presence in Latin America during 2026.
Monday 13 Jul 2026 / 12:00
APADELA and the Future of Sports Betting in Peru Following Regulation
(Lima, SoloAzar Exclusive).- During the Peru Gaming Show 2026, Gonzalo Rosell, President of the Peruvian Association of Online Sports Betting and Related Activities (APADELA), analyzed the current state of the Peruvian remote gaming and sports betting market following the implementation of the regulatory framework. In his presentation, “Current Situation of the Remote Gaming and Sports Betting Industry Post-Regulation in Peru,” the executive highlighted the tax challenges facing the formal industry and called for a review of the selective consumption tax.
Friday 10 Jul 2026 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.
