Sportsbook

Playtech BGT sports extends Paddy Power retail self service terminals agreement

Tuesday 22 de January 2019 / 13:20

⏱ 2 min read

(London).- Playtech BGT Sports, the market-leading provider of omni-channel sports betting solutions, has extended its agreement to supply Paddy Power Retail with the software for its suite of self-service betting terminals.

Playtech BGT sports extends Paddy Power retail self service terminals agreement

The new multi-year contract covers the popular operator’s retail estate throughout the United Kingdom and Ireland.

The extension of the partnership at a time of increased pressure on retail operators reflects the growing demand for Playtech BGT Sports’ SSBTs, which have bucked the trend in retail sports betting to produce double digit growth year on year.

A host of exciting new content and unique features will ensure they deliver the latest sporting events and information direct to shop customers, alongside thousands of pre-match and in-play betting opportunities.

In addition, it will see the trial of PBS’ new Tap2Bet functionality, which allows customers to place bets directly onto the terminals with their debit cards.

David Newton, Managing Director Retail at Paddy Power, said: “I’m very pleased to have extended our agreement. It is a critical time for LBOs and we had a long review of our options before concluding that Playtech BGT Sports was the best one for us.

“Our partnership with them means we can continue to provide our customers with an increasing number of excellent in-shop betting options.”

John Pettit, Chief Commercial Officer at Playtech BGT Sports, said: “We’re delighted to have extended our deal with Paddy Power and look forward to providing their customers with the best product available over the next four years.

“This partnership allows us to continue investing in innovation and demonstrates the faith we both have in the future of retail betting in the UK and Ireland.”

Categoría:Sportsbook

Tags: Playtech BGT , Paddy Power Betfair, betting software, Sports Betting, Sportsbook ,

País: United Kingdom

Event

SiGMA World 2026

02 de November 2026

Africa Takes Center Stage in Global Gambling Governance at SiGMA World 2026

(Rome).- African regulatory leaders gathered at SiGMA World 2026 to discuss the future of gaming regulation, emphasizing the continent's growing expertise and leadership in shaping global governance while tackling critical enforcement challenges.

Thursday 05 Nov 2026 / 12:00

Closing of SiGMA World 2026: Business Opportunities and Activities in Rome

(Rome, SoloAzar Exclusive).- With an intense agenda of business, final conferences, sports finals, and the anticipated SiGMA Italia Awards, SiGMA World 2026 concludes today at Fiera Roma after four record-breaking days that brought together global leaders in gaming, technology, and finance.

Thursday 05 Nov 2026 / 12:00

Bloko Padel Tour Celebrates 2026 Champions and Looks Ahead to 2027

(Rome).- Blokotech closed the first edition of the Bloko Padel Tour with its Grand Final in Roma, celebrating the success of an inaugural season that brought together the international iGaming community through padel, competition, and networking.

Thursday 05 Nov 2026 / 12:00