Sportradar Launches emBET to Drive Betting Revenue for OTT Broadcasters and Rights Holders
2 minutos de lectura
(New York).- Sportradar, a leading global provider of sports betting and sports entertainment products and services, today announced the launch of emBET, an industry-first product that integrates live betting content into OTT streaming in real-time. emBET combines all of Sportradar’s key strengths – including data, odds, insights and advertising – into one product, to keep sports fans engaged with content for longer by informing them of the latest betting information and allowing them to place wagers with betting operators during the live competition they are watching.
Sportradar created emBET in partnership with LiveLike, a leading technology company that transforms passive audiences into engaged communities through interactive experiences and gamification features available via its flexible software development kit. Broadcasters’ direct-to-consumer channels evolve into revenue generating platforms with emBET by optimizing the integration of betting operator partnerships; in the process, this allows them to directly benefit from the growing US sports betting market. Likewise, emBET promotes additional wagering opportunities and more effective manners of customer acquisition and retention for betting companies who are featured within the application.
Sportradar U.S. CEO Arne Rees said: “With audience consumption habits shifting dramatically, it’s more important than ever to create a dynamic viewing experience built on rich data and featuring compelling content. Doing so eliminates the need for fans to turn to second screens or competing channels, while also bringing in new streams of revenue.
“As a global supplier of sports betting services and with more than 15 years’ experience in OTT, Sportradar has the technology and expertise to deliver a significant product to help broadcasters and rights holders maximize the sports betting opportunity in the US.”
An additional benefit of emBET is its ease of integration. emBET was designed to be customizable, in order to address the habits and behaviours of particular viewing audiences. It is also extremely configurable, allowing emBET to seamlessly plug into existing video players, resulting in the ability to get it up and running quickly and smoothly.
Categoría:Sportsbook
Tags: Sin tags
País: United States
Event
SBC Summit Americas 2025
13 de May 2025
Redefining Innovation: Soft2Bet’s Market-Ready Tech and Experiential Advancements at SBC Summit Americas
(Fort Lauderdale, SoloAzar Exclusive).- In this Q&A, Slobodan Georgijevski, Soft2Bet Senior Sales Manager, highlighted innovation and presence of the firm at recent SBC Summit Americas, and shared a broader industry insight and evolution over the years.
Friday 06 Jun 2025 / 12:00
Belatra Games Unveils 'Cyber Gypsies' and AI-Driven Innovations at SBC Summit Americas 2025
(Fort Lauderdale, SoloAzar Exclusive).- At SBC Summit Americas 2025, Belatra Games took center stage with groundbreaking innovations, introducing its newest slot experience, Cyber Gypsies. Alongside this thrilling launch, it reinforced its commitment to AI, gamification, and player protection, setting a new standard for engaging and responsible gaming. But what makes these innovations stand out, and how is Belatra redefining industry trends? Let’s dive in.
Thursday 05 Jun 2025 / 12:00
Blokotech at SBC Summit Americas: Cutting-Edge Launches and New Features
(Fort Lauderdale, SoloAzar Exclusive).- In an exclusive interview with SoloAzar, Alberto Alfieri, Blokotech Co-Founder & Executive Chairman, discussed the innovations the company presented at SBC Summit Americas 2025 and how they address the industry's evolving needs, among other topics.
Monday 02 Jun 2025 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.