Tamar Badashvili Discusses the Challenges Facing iGaming Operators in Bet It Drives

Technology and Local Market Knowledge

In the Season 5 finale of Bet It Drives, Tamar Badashvili, CEO of SetantaBet, joined Yevhen Krazhan, CSO at GR8_TECH and host of the show, for a conversation recorded during a drive through Lisbon.

Throughout the interview, Badashvili shared her perspective on the main challenges iGaming operators face when trying to grow while maintaining a competitive position. Key topics included selecting technology partners, sportsbook development, risk management, and the importance of understanding the specific characteristics of local markets.

The executive also explained why SetantaBet chose GR8_TECH as its sportsbook partner and highlighted areas where technology providers still have room for improvement. In this regard, she emphasized that understanding the local market can be more important than working with the largest technology supplier.

Innovation, Flexibility, and Competitive Advantages

Another central topic was the importance of being first to introduce new features, innovations, or promotions. According to Badashvili, being ahead of competitors can create sustainable competitive advantages.

She also discussed the balance between data-driven performance and gut feeling in decision-making, explaining how professional experience can make business intuition more valuable.

Regarding regulated markets, the SetantaBet CEO stressed the need for operators to adapt continuously to changes across the industry.

“You always have to be flexible. As flexible as possible. Otherwise, there is almost no chance to survive,” she stated.

The conversation also explored Georgia's gambling market, where Badashvili identified potential opportunities based on the industry's established track record, experienced workforce, and regulatory environment.

Female Leadership and the Next Generation

The executive also addressed the challenges women can still encounter in senior leadership positions, particularly during business negotiations.

Among other topics, she revealed the biggest financial loss SetantaBet has experienced in a single day, identified Stake as a company she would consider working for, and explained why she turns to Gen Z colleagues when evaluating ideas related to branding, marketing, product development, and strategy.

The Operator's Perspective on Technology Partnerships

The episode offers an operator-side perspective on the relationship between sportsbook businesses and their technology providers. Badashvili highlighted both the strengths of these partnerships and areas where further progress is needed, particularly regarding local market knowledge and continuous product development.

Yevhen Krazhan praised the executive's practical approach to business and the value of understanding the expectations of both sides of the industry.

“Tamar has a very practical way of looking at business,” said the Bet It Drives host. He also highlighted that Badashvili understands what operators expect from technology partners and what players expect from operators, as well as how quickly both sides must adapt to market changes.

Where to Watch the Episode

The Season 5 finale of Bet It Drives is available on the following platforms:

YouTube

Spotify

Apple Podcasts