The increased importance of data in sports betting, by Sportingtech
Friday 08 de March 2024 / 12:00
2 minutos de lectura
(Malta).- The sports betting industry relies heavily on accurate and timely sports data. Operators utilise vast amounts of data to set odds, create betting markets, and enable informed wagering which bettors rely on. Talk Gambling Founder & CEO, Ross TImmins spoke with Tommy Molloy, Chief Product Officer at Sportingtech.

Which data sets are sportsbooks leaning heavily into in 2024?
Comprehensive end user data sets are imperative in identifying patterns and trends, including when analysing in-play data. Once these are established and understood, providers can tailor algorithms to offer more betting opportunities or adapt their models to maximise revenues.
From a liability perspective, utilising real-time liability data allows sportsbooks to automatically trade events without manual adjustments from traders, results in a more seamless and efficient process. This measures potential loss automatically and reduces revenue erosion.
Analysing these vast data sets drive the continued evolution of machine learning and AI, which can generate predictive models for player performance and match outcomes. This again enhances the overall experience, providing bettors with ready-made selections, doing a lot of the heavy lifting in terms of research.
Are there any sports in particular where the use of data elevates the bettor’s experience?
Data has always been pivotal for any sportsbook to lean into, and American Football, Basketball, and Baseball are very data heavy, with extensive stats available. American Football in particular is a prime example of how data enhances the betting proposition. It is a very tactical game where markets such as passing and running yards, quarterback rating and more play a significant role in formulating the betting offer.
Sports where spreads tend to see a large amount of action rely a great deal on these data sets. We are now seeing such data becoming more influential across Europe, following a previous emphasis on core American sports. xG, or expected goals, is now becoming one of the prime data points for bettors to analyse when placing their bets.
Ultra-fast latency is important in ensuring data is delivered in a timely way for in-play betting. What improvements can be made here?
The key data providers in the industry have been trumping one another year-on-year to obtain rights to the biggest sports leagues and competitions in the world, allowing them to deliver data where wagering activity will be high.
With this responsibility comes expectation from bettors to offer the fastest, most reliable data in the market. Operators still have work to do to deliver the most reliant data sets. Gains can be made by having more scouts at the venues and less reliance on broadcast. There should also be a more sensible approach when commercialising data and ensuring partners support the purpose of data.
Data scouting is vital in retrieving data, what role can tech play in delivering enhanced numbers and stats?
I do believe technology will increasingly be used to furnish betting offers. Automated data collection, real-time data processing, data visualisation tools, computer vision, and sensor technology will see a rapid shift away from manual operations and provide richer, more reliable data at speed.
Traditionally, odds compilers relied on historical data and gut instinct to set prices. In real-time, AI and ML can process an enormous amount of data from various sources, including player statistics, team performance, weather conditions, and more.
This allows for more accurate odds-making and predictions, a win for the bookmaker in the long run. AI-powered prediction models can factor in many variables that humans might overlook. For example, when predicting the outcome of an NFL game, AI can consider player injuries, recent team performance, and even the time of day the game is played. These insights lead to more precise odds, providing bookmakers and bettors with a competitive edge.
Categoría:Sportsbook
Tags: Sports Betting, Sportsbook , Sportingtech, betting software,
País: Malta
Región: EMEA
Event
Peru Gaming Show 2025
18 de June 2025
Facephi presented its digital identity verification solutions for the online gaming sector in Peru at PGS 2025
(Lima, SoloAzar Exclusive).- Facephi is consolidating its position as a strategic partner for responsible online gaming in Peru, presenting advanced identity verification, fraud prevention, and regulatory compliance solutions at PGS 2025, adapted to an increasingly digital and demanding ecosystem. In this interview, Bruno Rafael Rivadeneyra Sánchez, the firm's Identity Solutions Senior Manager, explores how its technology is redefining gaming security standards, with a preventative, seamless, and 100% regional approach.
Friday 18 Jul 2025 / 12:00
From PGS 2025, Win Systems Redoubles its Commitment to Peru: Innovation, Proximity, and Regional Expansion
(Lima, SoloAzar Exclusive).- In a revealing interview, Galy Olazo, Country Manager of Win Systems in Peru, analyzes the company's strategic role in one of the most thriving markets in the region. Its participation in the PGS 2025 trade show not only left its mark with its technological advances, such as the new Gold Club Colors electronic roulette wheels and the WIGOS management system, but also reaffirmed its commitment to the transformation of the sector and its consolidation in Latin America.
Tuesday 15 Jul 2025 / 12:00
Key debate during PGS 2025: Enforcement: Process to ensure compliance (laws, norms, rules)
(Lima, SoloAzar Exclusive).- During the 2025 edition of the Peru Gaming Show, the conference ‘Enforcement: Process to ensure compliance (laws, norms, rules)’ took place, with an international panel of professionals who debated about the current challenges to combat illegal gaming and guarantee the application of the laws in the sector, both in Peru and in the Latam region.
Monday 14 Jul 2025 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.