Noticias de ultima
  • 12.00 Florida: The Supreme Court's refusal to hear an appeal cements the permanence of online sports betting
  • 12.00 BetConstruct and Gaming1 Enhance Sports Betting Under French License
  • 12.00 CT Interactive signs a strategic partnership with LiveScore Bet to expand its presence in key markets
  • 12.00 The impact of AI on marketing campaigns, a featured topic at PGS 2024 conferences
  • 12.00 Authorisation for bingo halls and casinos to be voted on Wednesday
  • 12.00 The Rise of the Online Gambling Sector in Brazil
  • 12.00 Rightlander enhances Soft2Bet’s marketing compliance across multiple jurisdictions
  • 12.00 Macau Targets Thai Tourists Amid Potential Gaming Legalization in Thailand
  • 12.00 FU FROG, ZITRO’S Star game arrives at the casinos of San Roque and Seville
  • 12.00 Arizona: Sports betting figures increased in April


´How sports betting improves your online operation´ - CGS Latam 2021

Wednesday 28 April 2021 / 07:22

2 minutos de lectura

(Latin America, SoloAzar Exclusive).- Yesterday, it was held the talk: How sports betting improves your online operation, within CGS Latam 2021. Elizabeth Leiva, CEO CGS Group, moderated the talk, which counted with the participation of a panel of experts on the matter.

´How sports betting improves your online operation´ - CGS Latam 2021

Mateo Lenoble, Regional Sales Director Latam Betradar: "I would say that it's not that sportsbetting improves an online operation, but nowadays it's crucial to have online betting, specially in this region, whereou have a Latam market with very different regions, such as Mexico, Central America or South America (Argentina and Brazil). In Mexico they are more interested in US sports, while in South America you have fans of soccer". He then added that there was a rapid growth of sports betting since Colombia regulated the sector in 2016, with five operators, and then went to 18. "Then you have Argentina, with different regulations in the different provinces. The Province of Buenos Aires started regulation last month, so we see this in the region and this is helping a lot to grow and to generate interest in sportsbetting. Now we have Brazil, which in a few months will probably be regulating on a state basis. Peru is also looking for a regulation, so we believe that, when a country is regulated, it generates more interest." He added that the firm expects to have news from Brazil in the following month, where interest in soccer is huge.

In line with Lenoble, Alessandro Fried, BtoBet's Founder, said that he saw how a market can improve with regulations, and agreed that the example of Colombia was very important for the region. "We are expecting good news from Peru, Argentina and Brazil". He said that regulation allows more options in terms of payment, and that mobile gaming represents a 30% compared to desk-top, a much lower percentage than in Europe. He expects Latam to grow in the different gaming areas in the future.

Diego Foresi, CEO Infinity Esports, gave an overview on how is betting getting into the video games and the e-sports. "Not all the e-sports are allowing teams to get involved into betting. In Brazil, the e-sports teams are already allowed to get involved with the betting companies (for example, Counter Strike). This is a game-changer for the entire e-sports industry". He added that e-sports is getting more importance in the gaming universe. And then said that Mexico is already starting, so it does not have a solid platform yet. "I think there is a huge opportunity in Latin America for the betting industry". He is in favor of solid sports regulations, and remarked that the experience that the firm has in Peru and Brazil is really good, and that those countries are taking the lead. "The challenge for the companies is to understand the e-sports and how to be part of the billionaire industry of video games".

Juan José Mantese, Partner & Head Latam, Meridian Bet considers that the region is still young comapred to Colombia. He named Colombia, Panama, the City of Buenos Aires and the Province of Buenos Aires as the places with proper regulations, and Paraguay, where you have monopoly for sportsbetting and for online casinos you have licenses open for land-based operators. He said that coronavirus accelerated the user-experience and players getting used to the technology. He also emphasized that each country is totally different from the other.

"The first step is to get proper regulations for the online gaming and then to analyze what is happening. Everyone speaks about Colombia but I am a bit critic. I am operator in Colombia but you have two operators with a great percentage of the share, so I think the market has to get more healthy."

Categories: Exclusive

Tags: No Tags

Region: Europa

Sign Up

To subscribe to our newsletter, please fill in your details

Receive all the latest content in your email several times a month.