Have you presented any novelties at SBC Barcelona? 

We continuously push boundaries and utilize our vast experience to introduce unique innovative features to the market, and this year I wanted to focus on two things: our advanced iFrame solution, and our newest innovation, If Bet. For the former, I shared about how to effectively cross-sell between Sports and Casino, and how operators looking to offer a Sports product along with Casino can do so easily with our iFrame. It’s as easy as adding a slot provider but provides a fully-featured Sportsbook with all the trimmings.

I also shared about If Bet - a novel and creative feature that allows bettors to link several single bets with a single wager, thereby automating up to seven consecutive bets. The new feature adds to the betting experience by allowing players to cascade several bets with a single wager in a quick and automatic way. It is unique because players can decide to place a bet on Flat Stake or Multiply Stake – which is something that has not been implemented elsewhere. Basically, it has two different types of If Bet working at the same time. 

Why was it important to participate in SBC Summit Barcelona?

Situated between ICE and Sigma the SBC Summit in Barcelona is a fantastic opportunity to meet with the industry, learn about the market from their perspective, and of course showcase Delasport’s wide range of products and services. We always enjoy coming to the Barcelona event as we get the chance to meet a lot of industry stakeholders all at the same time under one roof. In addition, it is a great opportunity to get to know people outside the show in the different networking events.

How do you see the Spanish market?

The Spanish market has always had a more open attitude towards betting. The Spanish population love football and we share that passion through our services and technology, and it’s very interesting for us to also offer betting options for the national leagues, as well as the international ones. For us, the Spanish market has tremendous potential to become a true European powerhouse.

What are your plans for the markets where you already operate? What is your target market for the near future?

Our market availability strategy has been ongoing for some time now, with great success. So far this year, we have entered the Netherlands, Sweden, Malta, Romania, Denmark, Mexico, the United Kingdom, and Germany. We are also just about to enter one of the newest markets in the industry, Ontario, and are excited to be part of the first wave of suppliers. For the markets where we already operate, we want to continue refining and evolving our core product base and reach more players looking for an unrivalled betting experience. We have a lot to offer in terms of gamification, personalization and other advanced features, so we’ll be putting a lot of effort into letting the players know these features are out there.

After this edition ended, what conclusion do you reach in terms of adapting your products to the needs of your customers?

We invest a lot of time and manpower to ensure that we can understand what players want, and that we’re able to deliver those requirements in seamless and intuitive ways. We create a better product by continuously learning the players’ activities. Through machine learning and AI applications, we analyze sessions to reveal deep insights into player behavior to understand usage and betting patterns. As a result, we have a lot of personalization attributes to allow ease of use, such as finding the sports events players repeatedly bet on, dynamic bet limits, personalized recommendations, and more.

Which events will you be attending in 2023?

As a global company, we keep extending our presence at events around the globe. In the US, SBC North America, G2E, iGaming Next New York, SBC LatinAmerica, in Europe, ICE, Sigma, iGB Amsterdam, SBC Barcelona, and many more.

What’s next for Delasport?

There is still a lot to be done in the B2B sector, where we are working to maintain our leadership position in iGaming innovation. Other eCommerce businesses like Shopify, Amazon, Netflix, and others are ahead of the iGaming sector in terms of innovation. It is our responsibility as a B2B supplier to push limits and capitalize on player betting experiences because the technology and knowledge are already available. We'll accomplish that using player base personalization, distinctive targeted services, real-time retention tools, and more.