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"Zitro is the undisputed world leader in the Video Bingo sector"

Thursday 22 February 2018 / 13:53

2 minutos de lectura

(London, Exclusive SoloAzar) .- Johnny Ortiz, President of Zitro, spoke exclusively with SoloAzar after the company's participation in the latest edition of ICE Totally Gaming. "ICE has fulfilled, as it has always done, all our expectations," he said.

"Zitro is the undisputed world leader in the Video Bingo sector"

What did you introduce at ICE 2018?


We have presented four novelties in world premiere within our range of Video Slots BRYKE. The multi-game progressive Guns & Gold Bank (Watch video: https://www.youtube.com/watch?v=epoFMywpKtk), the Link King multi-game progressive link (see video: https://www.youtube.com/watch? v = UKe9mdMAzts & feature = youtu.be, the progressive multi-game link with a surprise element called "strawberry-bite-feature" (see video: https://www.youtube.com/watch?v=4_EDFB7jiz8) and the new Hot Deal multigame (See Video: https://www.youtube.com/watch?v=6zHI7-6Wvwc&feature=youtu.be) All these novelties have been presented in the already renamed Fusion platform, both in its upright and slant version, which does not it only stands out for its ultra-stylized design, but also for cutting-edge technology, as well as the ergonomic design that is more comfortable than any comparable cabinet and increases the time spent by the player on the machine. In addition to these developments, we have presented products with proven performance, such as our Pick & Win multi-game range or the Blazing Pearls progressive bank.


Finally we have taken a sample of our products and services Video Bingo, as are the latest games The Wonderful Lamp, Winup or Kingo, as well as the loyalty system "Club Vip Zitro" that allows the player to enjoy all its advantages , without even having to register. The Zitro Interactive team showed how all these products can be applied in the Online World, both in the Real Money casinos, as well as in the social world.


How did you see the event this year?


ICE is one of the most important shows of our industry worldwide and of course the event has fulfilled, as it has always done, with all our expectations. Anyone who has entered the stand has been able to witness the transformation process that Zitro has completed from being a Video Bingo provider to being, in addition, a supplier of Video Slots for the gaming industry. Anyone who has entered the booth has been able to witness the transformation process that Zitro has completed from being a Video Bingo provider to being, in addition, to supplier of Video Slots for the gaming industry.


What are the strategies of the company for this year 2018?


Zitro is the undisputed world leader in the Video Bingo sector, and now, with the full range of Bryke Video Slots products, we have opened a multitude of opportunities that until now we could not count on and that allow us to advance with our expansion plans. 2018 will be a year of exponential growth for Zitro, especially in Europe, as well as in Latin America. ICE 2018 has already closed its doors, but for Zitro, the year has only just begun. In what other shows will be presented this year?


At international level, our next participation will be at the FADJA show in Colombia. A show with special importance, since we have just opened our own office in Bogota, in order to offer this market the attention and affection it deserves. We will also participate in several Spanish events, such as the Valencia Expojoc show, and of course our own events, such as the Zitro Experience, in June of this year. Then we will continue with SAGSE; G2E, BEGE ... in short, an infinity of events and shows to support the growth that we have marked.


What are the countries in the European region that stand out in their evolution in the gaming industry?


The European market is a mosaic of jurisdictions, cultures, languages and regulations which makes it very difficult to tackle all markets simultaneously. Both from the product and organizational point of view. In Zitro we have set ourselves the objective


enter the larger markets, as is the case in France, but without discounting other markets, which, due to their solvency and prestige, are also important objectives for us. We are going to enter all the countries of the continent where the game is regulated, but the complexity that I have just mentioned compels us to prioritize our objectives.


Advances in technology pose a new type of player, a new generation. How does the company adapt to the need to maintain attention?


Certainly, for companies that dedicate themselves to gambling, and in particular to face-to-face play, emotionally connecting with the new consumers that have grown up among the abundance of digital entertainment facilitated by new technologies is a real challenge. The goal of Zitro is to design gaming experiences that, through any channel, offer new consumers gaming experiences that are attractive enough to move to the casino and play. In this line, it is enough to see the careful detail of the multimedia contents of our products, but the secret ingredient to attract new players is what we call "the magic of Zitro".

Categories: Events

Tags: No Tags

Region: Europa

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