INTERVIEWS
September 2026
Amusnet and the Future of iGaming in Mexico: An Interview with Andrea Bustos
(Mexico City, SoloAzar Exclusive).- Amusnet recently participated in SiGMA North America in Mexico City, a key hub connecting the North American and LATAM iGaming markets. In this interview, Andrea Bustos, Amusnet Account and Commercial Manager for LATAM, shares valuable insights into the company's localized growth strategies, successful product showcases, and their vision for building long-term, collaborative partnerships across the region.
"Technology can be global, but execution in LATAM must be local": Borut Leban on Timeless Tech's Regional Expansion
(Mexico City, SoloAzar Exclusive).- Following a highly successful showing and a 'Best Aggregator 2026' award at SiGMA North America, Timeless Tech CEO Borut Leban reflects on the company's strategic growth across LatAm. In this interview, Leban discusses the necessity of deep market localization, concrete new business opportunities, and the upcoming launch of their unified retention ecosystem, Timeless Arena.
Beyond the Games: EGT Digital’s Vision for Sustainable Growth in the Americas
(Mexico City, SoloAzar Exclusive).- At SiGMA North America, EGT Digital proved it is far more than just a premium content provider. Andres Troelsen, Regional Sales Director LATAM, discusses the industry's shift towards comprehensive tech ecosystems, the importance of tailoring strategies for the diverse Latin American market, and the company's latest innovations. Discover what’s next for EGT Digital’s expansion across the Americas.
Eman Pulis Assesses Success of SiGMA North America in Mexico
(Mexico City, SoloAzar Exclusive).- SiGMA Group founder Eman Pulis assesses the success of SiGMA North America in Mexico following its September 1–3 edition at Centro Banamex, where around 2,250 delegates gathered to connect the North and Latin American gaming markets and explore opportunities across the region.
Gaming Platforms.Net presents innovative licensing model at SiGMA North America
(Mexico City, SoloAzar Exclusive).- Rob Altamirano, CEO and Co-founder of Gaming Platforms.Net, reviews the company's achievements at SiGMA North America. During the event, the company forged key alliances and presented its innovative solutions to grant total technological autonomy to operators in the region.
Sportradar highlights LATAM growth at SiGMA North America
(Mexico City, SoloAzar Exclusive).- Rodrigo Cambiaghi, Sales Executive Lead, Digital Advertising at Sportradar, highlighted the strategic importance of Mexico and the broader Latin American market during SiGMA North America 2026. Held from September 1–3 at Centro Banamex in Mexico City, the event brought together nearly 2,250 delegates and focused on artificial intelligence, innovation, public-private collaboration and the adaptation of global strategies to local market dynamics.
AI vs. Prediction Markets: The Battle for the Future of Betting
(Mexico City, SoloAzar Exclusive).- Sportsbooks, prediction markets, or AI platforms? At SiGMA North America 2026, a panel of experts including Aviv Sher (CODERE Mexico), Jeremy Groves (Evenbeter), and Bar Worcel (TipMaster) explored the future of betting interfaces and the disruptive impact of artificial intelligence.
AIEJA Highlights Success of SiGMA North America in Mexico
(Mexico City, SoloAzar Exclusive).- Dr. Miguel Ángel Ochoa Sánchez, Executive President of AIEJA, underscored the success of the inaugural SiGMA North America in Mexico, noting its crucial role in elevating the local gaming industry on the global stage. Speaking at the event—held September 1-3 at Mexico City's Centro Banamex—he also broke down key regulatory hurdles, strategies to combat illegal gambling, and emerging opportunities within the sector.