INTERVIEWS
December 2025
iGaming 2026: The Year Creativity and Communities Change the Game
Creativity and channel diversification have become key in iGaming marketing in the face of increasing Google restrictions. Karina Ferraioli, co-founder and CMO of Master Affiliates Network (a project she will present on January 20th at the Pitch ICE Stage), highlights the rise of micro-communities and new spaces such as social media, forums, and AI, and the need for CRM teams that understand the origin and behavior of traffic.
Tuesday 16 de December 2025 / 12:00
SoloAzar Exclusive
GAT Events closes the year in grand style: strategic expansion and new milestones in Latin America and the Caribbean
(Bogotá, SoloAzar Exclusive).- In 2025, GAT Events consolidated its leadership in the gaming industry with strong expansion across Latin America and the Caribbean, marked by the debut of GAT Expo CDMX and GAT Expo San Juan, as well as the sustained growth of its traditional editions in Cartagena, Bogotá, and Santo Domingo, strengthening its position as the sector’s leading event circuit. Here we present an exclusive overview for SoloAzar along with a detailed preview of the GAT Events 2026 calendar.
Monday 15 de December 2025 / 12:00
SoloAzar Exclusive
Present and Future: How Atlaslive Assesses 2025 and Prepares for 2026
(Lisboa, SoloAzar Exclusive).- In this article AtlasLive reflects on the key milestones of the year and outlines the strategic goals and initiatives it aims to achieve in 2026.
Friday 12 de December 2025 / 12:00
SoloAzar Exclusive
Gamification: What is it and why is it revolutionizing businesses and schools?
(Buenos Aires, SoloAzar Exclusive).- This article analyzes the origin of the term gamification and describes how it has become a key strategy to increase motivation, engagement and performance in both school and professional environments.
Thursday 11 de December 2025 / 12:00
SoloAzar Exclusive
The Value of Creativity in Regulator Communication
Federico Rodríguez Aguiar, with over 35 years of marketing experience in the gaming industry across Latin America and the Caribbean, explores how transparency, creativity, and clear communication can transform public perception of a regulator’s work. For the author, in a world saturated with information, explaining with creativity and clarity makes the difference between merely informing and truly connecting with the public.
Wednesday 10 de December 2025 / 12:00
SoloAzar Exclusive
Vlad Chernov: "N1 Partners holds a solid and recognizable position in the European iGaming market"
(Rome, Exclusive SoloAzar).- Fresh from SiGMA Central Europe, Vlad Chernov—Deputy Head of Affiliates at N1 Partners—discusses the products that drew the most attention at the event, the audience’s reaction to the group’s latest solutions, and explains how N1 Partners is strengthening its position in the European market.
Friday 05 de December 2025 / 12:00
SoloAzar Exclusive
Levon Nikoghosyan Confirms iGaming Cancun’s Success and Future LATAM Expansion
(Cancun, SoloAzar Exclusive).- The vibrant energy of iGaming Cancun has set the tone for a new chapter in the Latin American iGaming industry. Levon Nikoghosyan, CEO and Co-Founder of AffPapa and iGaming Club, shared his enthusiasm for the event’s debut in Mexico, highlighting its impact on the regional market and the company’s ambitious plans for the future.
Thursday 04 de December 2025 / 12:00
SoloAzar Exclusive
This Is How CUOASEC Was Formed: Luis Gama Explains the Historic Union of Uruguay’s Casino Companies
(Montevideo, SoloAzar Exclusive ) — Luis Alberto Gama Hernández has taken on the role of Executive Secretary of the newly created Uruguayan Chamber of Entertainment Hall and Casino Operators and Administrators (CUOASEC). In this interview, he analyzes the reasons that led the country’s main casino companies to unite under a single chamber, details which operators will be part of it, and offers his perspective on the current state of the industry in Uruguay.
Wednesday 03 de December 2025 / 12:00
SoloAzar Exclusive
1xBet Partners Strengthens Relationships and Showcases Innovations at SiGMA Central Europe 2025
(Rome, SoloAzar Exclusive).- In an exclusive post‑show interview, Simon Westbury, Strategic Advisor at 1xBet, highlighted the company’s focus on reinforcing ties with affiliate partners during SiGMA Central Europe 2025 in Rome. The firm presented key tools such as live reporting with cohort views, geo‑targeted creatives in more than 25 languages, API product feeds and deep links, along with compliance and responsible gaming assets. Audience response was highly positive, with partners praising dashboard transparency, broad local payment coverage, and CRM strategies that optimize conversion between sports and casino.
Monday 01 de December 2025 / 12:00
SoloAzar Exclusive