INTERVIEWS
June 2025
PGS 2025: The Future of Gaming in Latin America is Discussed Today in Lima
(Lima, SoloAzar Exclusive).- The second day of Peru Gaming Show 2025 is packed with innovation, networking, and strategic analysis. With 87 exhibitors, keynote addresses, and business opportunities, today's discussion focuses on challenges in marketing, regulation, and the evolution of online gaming. Learn more in this article.
Zitro Experience Peru Dazzles in Lima With the Launch of the Grand Mega Lounge and its Concept Line
(Lima, SoloAzar Exclusive).- Zitro successfully held another edition of Zitro Experience Perú, consolidating its position as one of the most prominent events in the gaming sector in the region. The event took place last night at the iconic Casa Alvarado in Miraflores, where the company officially presented its innovative Grand Mega Lounge and Concept Cabinets line, in addition to an attractive offering of online casino games.
Gaming in Peru
Peru has a strong gambling tradition and modern regulation that has allowed the formal development of the industry, generating significant employment and investment. However, in recent years, the creation of new poorly designed taxes has negatively affected the sustainability of the sector, discouraging investment and encouraging illegal gambling. Constante Traverso, lawyer at ATCE Peru, an association that promotes a legislative correction to guarantee a fair, technical and constitutional tax regime to allow the consolidation of the industry, performs an analysis exclusively for SoloAzar.
Uplatform Aims to Redefine iGaming Success with Networking, Localization, and Customer Journey Mapping
(Fort Lauderdale, SoloAzar Exclusive).- At SBC Summit Americas, Uplatform emphasized the power of strategic networking, data-driven localization and CJM to help operators thrive in the competitive iGaming market. María, Head of Marketing, shares how understanding regional nuances and focusing on overlooked player touchpoints can elevate brands from mere presence to lasting trust. Dive into her insights on industry trends, innovation, and why creativity is a rare gem in expos.
ProntoPaga Drives the Fintech Revolution with SmartPIX and SmartRouting in LATAM
(Fort Lauderdale, SoloAzar Exclusive).- Evans Concha, CTO and Founder of Pronto Paga, shared the main innovations launched this year and how they impact the regional fintech industry. With a firm commitment to new technologies and cybersecurity, the company is positioning itself as a leader in the sector. Discover how it is redefining the future of digital payments in this article.
Peru Gaming Show 2025: Joe López tells everything you need to know about the event
(Lima, SoloAzar Exclusive).- Joe López is CEO of AMG, the company organizing the Perú Gaming Show, which will take place on June 18 and 19 at the Jockey Exhibition Center in Lima. As the countdown to the start of PGS 2025 begins, López explains why it's a must-attend event for all players in the gaming market.
Carlos Fonseca Sarmiento: "I believe Peru currently has the best gaming regulator in Latin America"
(Lima, SoloAzar Exclusive).- A few days before the new edition of Peru Gaming Show, Carlos Fonseca Sarmiento, who will participate in an Enforcement Conference on June 18th, the opening day of PGS, explains in detail the current situation of gambling regulation in Peru. He also compares it with the rest of Latin America and offers a critical view of the Peruvian government's actions regarding gambling taxes.
Konami Gaming Expands Global Presence with K-Pow! Pig, iGaming Growth and AI Innovation
(Fort Lauderdale, SoloAzar Exclusive).- Konami Gaming is making waves in the industry with its latest game releases, strategic iGaming expansion, and cutting-edge AI technology. At SBC Summit Americas, Eduardo Aching, Vice President of International Gaming Operations, highlights the company's commitment to omnichannel availability, player engagement, and advanced casino management solutions. Read more in this article!
Belatra Games at PGS 2025: Innovation, Expansion, and the Power of Player Connection
(Lima, SoloAzar Exclusive).- With a focus on adapting to the dynamic LatAm gaming landscape, Belatra is introducing new slots, expanding partnerships, and refining strategies that prioritize relevance over perfection. CMO Kateryna Goi emphasizes the importance of cultural alignment and the brand’s ability to evolve with shifting industry demands. Visit Stand 43 for an immersive experience that brings gaming to life—because this year, Belatra is redefining the meaning of entertainment.
Redefining Innovation: Soft2Bet’s Market-Ready Tech and Experiential Advancements at SBC Summit Americas
(Fort Lauderdale, SoloAzar Exclusive).- In this Q&A, Slobodan Georgijevski, Soft2Bet Senior Sales Manager, highlighted innovation and presence of the firm at recent SBC Summit Americas, and shared a broader industry insight and evolution over the years.