INTERVIEWS
September 2026
SiGMA North America Explores Affiliate Marketing After Sports Events
(Mexico City, SoloAzar Exclusive).- At SiGMA North America 2026, Fernanda Figueroa, Affiliate Manager at 1win Partners, examined how affiliates can monetize sports events in LATAM beyond the initial traffic spike. During the conference “Beyond the Spike: How Affiliates Monetize Sports Events in LATAM All Year Round,” she discussed sports betting traffic, player retention, campaign localization and audience segmentation as key elements for extending the value of major sporting events.
Beyond the Games: EGT Digital’s Vision for Sustainable Growth in the Americas
(Mexico City, SoloAzar Exclusive).- At SiGMA North America, EGT Digital proved it is far more than just a premium content provider. Andres Troelsen, Regional Sales Director LATAM, discusses the industry's shift towards comprehensive tech ecosystems, the importance of tailoring strategies for the diverse Latin American market, and the company's latest innovations. Discover what’s next for EGT Digital’s expansion across the Americas.
Eman Pulis Assesses Success of SiGMA North America in Mexico
(Mexico City, SoloAzar Exclusive).- SiGMA Group founder Eman Pulis assesses the success of SiGMA North America in Mexico following its September 1–3 edition at Centro Banamex, where around 2,250 delegates gathered to connect the North and Latin American gaming markets and explore opportunities across the region.
Beyond the bonus: the new era of hyper-personalization and the challenges of regulation in Mexico
The Mexican iGaming and sports betting market is leaving behind the generic bonus as the main retention tool. In this exclusive column, Gerardo Ballesteros Félix Díaz analyzes the evolution of the Mexican bettor and explains how user experience, transparency, instant withdrawals and personalization based on artificial intelligence are redefining loyalty strategies, moving from the massive bonus to individual and more relevant offers for each player.
Evert Montero Analyzed Colombia's Gaming Regulation at SiGMA
(Mexico City) — Speaking at SiGMA North America 2026, FECOLJUEGOS President Evert Montero Cárdenas offered a deep dive into the regulatory shifts shaping the Latin American and North American markets. He highlighted the sustainability challenges ahead for Colombia's industry and the ongoing impact of technological innovation. A major highlight of the September 1-3 summit at Mexico City’s Centro Banamex was Montero's induction into the Hall of Game 2026.
AI vs. Prediction Markets: The Battle for the Future of Betting
(Mexico City, SoloAzar Exclusive).- Sportsbooks, prediction markets, or AI platforms? At SiGMA North America 2026, a panel of experts including Aviv Sher (CODERE Mexico), Jeremy Groves (Evenbeter), and Bar Worcel (TipMaster) explored the future of betting interfaces and the disruptive impact of artificial intelligence.
AIEJA Highlights Success of SiGMA North America in Mexico
(Mexico City, SoloAzar Exclusive).- Dr. Miguel Ángel Ochoa Sánchez, Executive President of AIEJA, underscored the success of the inaugural SiGMA North America in Mexico, noting its crucial role in elevating the local gaming industry on the global stage. Speaking at the event—held September 1-3 at Mexico City's Centro Banamex—he also broke down key regulatory hurdles, strategies to combat illegal gambling, and emerging opportunities within the sector.
Fostering a Winning Culture: Interview with Petra Freydorfer on NOVOMATIC's 2026 Recognition
(Gumpoldskirchen, SoloAzar Exclusive).- Recently recognized as one of Austria's Leading Employers for 2026, NOVOMATIC AG continues to set the standard for workplace quality, sustainability, and corporate responsibility in the global gaming industry.
SiGMA North America 2026 puts the spotlight on Mexico and its regulation
(Mexico City, SoloAzar Exclusive) — SiGMA North America 2026 shone a spotlight on Mexico and the regulatory future of iGaming yesterday during the opening day of its inaugural edition in the country. The agenda featured in-depth discussions on regulation, technological innovation, investment, and sustainable growth, bringing together government officials, industry leaders, investors, and tech companies. The SoloAzar team is on the ground in Mexico City covering the event, which concludes today, September 3, at Centro Banamex.
SiGMA North America Puts Mexico at the Center of iGaming
(Mexico City, SoloAzar Exclusive).- SiGMA North America 2026 kicked off yesterday in the Mexican capital with an agenda focused on investment, technological innovation, and regulation. The summit, which runs until tomorrow at Centro Banamex, brings together operators, technology providers, investors, and institutional representatives from various markets. The SoloAzar team is on the ground in Mexico City to cover the event's activities.