INTERVIEWS
September 2026
Beyond the bonus: the new era of hyper-personalization and the challenges of regulation in Mexico
The Mexican iGaming and sports betting market is leaving behind the generic bonus as the main retention tool. In this exclusive column, Gerardo Ballesteros Félix Díaz analyzes the evolution of the Mexican bettor and explains how user experience, transparency, instant withdrawals and personalization based on artificial intelligence are redefining loyalty strategies, moving from the massive bonus to individual and more relevant offers for each player.
Evert Montero Analyzed Colombia's Gaming Regulation at SiGMA
(Mexico City) — Speaking at SiGMA North America 2026, FECOLJUEGOS President Evert Montero Cárdenas offered a deep dive into the regulatory shifts shaping the Latin American and North American markets. He highlighted the sustainability challenges ahead for Colombia's industry and the ongoing impact of technological innovation. A major highlight of the September 1-3 summit at Mexico City’s Centro Banamex was Montero's induction into the Hall of Game 2026.
AI vs. Prediction Markets: The Battle for the Future of Betting
(Mexico City, SoloAzar Exclusive).- Sportsbooks, prediction markets, or AI platforms? At SiGMA North America 2026, a panel of experts including Aviv Sher (CODERE Mexico), Jeremy Groves (Evenbeter), and Bar Worcel (TipMaster) explored the future of betting interfaces and the disruptive impact of artificial intelligence.
Gaming Goes Mobile: What Happens to the Workforce?
Digital transformation is reshaping not only how we play, but the entire gaming landscape. Yet, amidst the boom of online gaming, a crucial question often goes overlooked: what happens to the workforce behind traditional, land-based gaming? In this column, Julio César Uliassi (J.U. Consulting) explores the challenges of workforce reskilling and the vital role of human capital management during this transition.
SiGMA North America 2026 Concludes with a Spotlight on AI and iGaming
(Mexico City, SoloAzar Exclusive).- SiGMA North America 2026 concluded yesterday in Mexico City after bringing together nearly 2,250 delegates at Centro Banamex. The summit, held from September 1st to 3rd, focused on artificial intelligence (AI), innovation, collaboration between the public and private sectors, and the adaptation of global strategies to the particularities of local markets.
SiGMA North America 2026 puts the spotlight on Mexico and its regulation
(Mexico City, SoloAzar Exclusive) — SiGMA North America 2026 shone a spotlight on Mexico and the regulatory future of iGaming yesterday during the opening day of its inaugural edition in the country. The agenda featured in-depth discussions on regulation, technological innovation, investment, and sustainable growth, bringing together government officials, industry leaders, investors, and tech companies. The SoloAzar team is on the ground in Mexico City covering the event, which concludes today, September 3, at Centro Banamex.
SiGMA North America Puts Mexico at the Center of iGaming
(Mexico City, SoloAzar Exclusive).- SiGMA North America 2026 kicked off yesterday in the Mexican capital with an agenda focused on investment, technological innovation, and regulation. The summit, which runs until tomorrow at Centro Banamex, brings together operators, technology providers, investors, and institutional representatives from various markets. The SoloAzar team is on the ground in Mexico City to cover the event's activities.
Evoplay’s Anastasiia Yakovykh explains the Appeal of "Caramelo Dog: Lucky Run"
(Cyprus, SoloAzar Exclusive).- In this interview, Anastasiia Yakovykh, Product Marketing Lead at Evoplay, discusses the evolution of crash games, the importance of player agency and short mobile sessions, and how "Caramelo Dog: Lucky Run" Brazilian-inspired setting and distinctive character-driven gameplay create memorable experiences designed to boost engagement and retention.
August 2026
Peru: All the details on the creation of AIGER and IPJR
(Lima, SoloAzar Exclusive).- The new institutions seek to promote prevention, education and awareness around responsible gambling, with special attention to lotteries, online games and sports betting.