INTERVIEWS
September 2026
Rocío Moitino of Ready Play Gaming looks back on her visit to SiGMA North America
(Mexico City, SoloAzar Exclusive).- After visiting SiGMA North America, Rocío Moitino Head of Sales, Latin America at Ready Play Gaming, analyzed the opportunities of the Mexican market and the new demands of operators. The executive highlighted the importance of combining product, distribution and commercial strategy, in addition to the potential of alternative formats to traditional slots.
SiGMA North America Explores Affiliate Marketing After Sports Events
(Mexico City, SoloAzar Exclusive).- At SiGMA North America 2026, Fernanda Figueroa, Affiliate Manager at 1win Partners, examined how affiliates can monetize sports events in LATAM beyond the initial traffic spike. During the conference “Beyond the Spike: How Affiliates Monetize Sports Events in LATAM All Year Round,” she discussed sports betting traffic, player retention, campaign localization and audience segmentation as key elements for extending the value of major sporting events.
Beyond the Games: EGT Digital’s Vision for Sustainable Growth in the Americas
(Mexico City, SoloAzar Exclusive).- At SiGMA North America, EGT Digital proved it is far more than just a premium content provider. Andres Troelsen, Regional Sales Director LATAM, discusses the industry's shift towards comprehensive tech ecosystems, the importance of tailoring strategies for the diverse Latin American market, and the company's latest innovations. Discover what’s next for EGT Digital’s expansion across the Americas.
Eman Pulis Assesses Success of SiGMA North America in Mexico
(Mexico City, SoloAzar Exclusive).- SiGMA Group founder Eman Pulis assesses the success of SiGMA North America in Mexico following its September 1–3 edition at Centro Banamex, where around 2,250 delegates gathered to connect the North and Latin American gaming markets and explore opportunities across the region.
Gaming Platforms.Net presents innovative licensing model at SiGMA North America
(Mexico City, SoloAzar Exclusive).- Rob Altamirano, CEO and Co-founder of Gaming Platforms.Net, reviews the company's achievements at SiGMA North America. During the event, the company forged key alliances and presented its innovative solutions to grant total technological autonomy to operators in the region.
Evert Montero Analyzed Colombia's Gaming Regulation at SiGMA
(Mexico City) — Speaking at SiGMA North America 2026, FECOLJUEGOS President Evert Montero Cárdenas offered a deep dive into the regulatory shifts shaping the Latin American and North American markets. He highlighted the sustainability challenges ahead for Colombia's industry and the ongoing impact of technological innovation. A major highlight of the September 1-3 summit at Mexico City’s Centro Banamex was Montero's induction into the Hall of Game 2026.
AI vs. Prediction Markets: The Battle for the Future of Betting
(Mexico City, SoloAzar Exclusive).- Sportsbooks, prediction markets, or AI platforms? At SiGMA North America 2026, a panel of experts including Aviv Sher (CODERE Mexico), Jeremy Groves (Evenbeter), and Bar Worcel (TipMaster) explored the future of betting interfaces and the disruptive impact of artificial intelligence.
Gaming Goes Mobile: What Happens to the Workforce?
Digital transformation is reshaping not only how we play, but the entire gaming landscape. Yet, amidst the boom of online gaming, a crucial question often goes overlooked: what happens to the workforce behind traditional, land-based gaming? In this column, Julio César Uliassi (J.U. Consulting) explores the challenges of workforce reskilling and the vital role of human capital management during this transition.
Fostering a Winning Culture: Interview with Petra Freydorfer on NOVOMATIC's 2026 Recognition
(Gumpoldskirchen, SoloAzar Exclusive).- Recently recognized as one of Austria's Leading Employers for 2026, NOVOMATIC AG continues to set the standard for workplace quality, sustainability, and corporate responsibility in the global gaming industry.