INTERVIEWS
April 2026
Sportradar seals partnership with Brazil’s National Basketball League at BiS SiGMA South America 2026
(São Paulo, SoloAzar Exclusive).- Robson Silveira, Sportradar’s Senior Sales Executive for Streaming, spoke about the company’s role at the São Paulo event. Among the highlights, Sportradar unveiled its new iGaming brand Playradar and announced a landmark partnership with the Brazilian National Basketball League (LNB), delivering data, streaming, and integrity monitoring services. In this interview, Silveira explains how the firm is preparing for the FIFA World Cup 2026 and the next chapter of Latam's regulated gaming market.
BiS SiGMA South America Breaks Records with 15,800 Delegates and a High-Octane Blend of Business and Sport
(São Paulo, SoloAzar Exclusive).– In an insightful Q&A, SoloAzar spoke with Emily Micallef, CEO of SiGMA Group, to discuss the monumental success of the 2026 edition. From the strategic local expertise driving their Brazilian operations to the "spectacle" of live MMA and football legends, she outlines the key factors that have solidified this summit as a global gaming powerhouse. Read on for the full interview and Micallef’s take on the future of the Brazilian market.
Regulatory compliance and risk prevention report: igaming Mexico 2026
(Huixquilucan, SoloAzar Exclusive).- In the run-up to GAT Expo CDMX 2026, we take the opportunity to share this exclusive analysis by specialist Gerardo Ballesteros Félix Díaz who examines the main regulatory challenges of the sector, from the legal status after the reform to the requirements in the prevention of money laundering and the need to strengthen legal certainty in online gambling operations.
José Aníbal Aguirre Unveils Strategic Pivot for GAT Expo CDMX 2026
(Mexico City, SoloAzar Exclusive).- The CEO of GAT Events explains why the new edition of the event leaves behind the conceptual approach to prioritize the activation of operations, strategic networking and the generation of concrete opportunities in the gaming industry in Mexico.
Charlene Andersson from BetSoft: "For us LATAM is definitely a key market to watch"
(São Paulo, SoloAzar Exclusive).- In this interview, BetSoft’s Business Development Manager highlights the event’s energy, Brazil’s momentum, and the opportunities in a region marked by rapid expansion, an active player base, and rising demand for high-quality content.
1xBet Builds Momentum in Brazil and Expands Across LatAm at BiS Sigma South America
(Sao Paulo, SoloAzar Exclusive).- Following the recent launch of its Brazilian license, 1xBet used BiS Sigma South America to strengthen its presence in the region and connect with key stakeholders across Latin America. Strategic Advisor Simon Westbury described the exhibition as highly engaging, highlighting both the opportunities generated on the show floor and the regulatory challenges that lie ahead for Brazil and the wider continent.
Maximiliano Ramos: "At Bis SiGMA South America, our main objective was to consolidate Eeze's presence in the region"
(São Paulo, SoloAzar Exclusive).- After Eeze's participation in BiS SiGMA South America 2026, its Partnership Manager LatAm analyzes the growth of the brand in the region, the impact of artificial intelligence and the opportunities opened up by the next World Cup in key markets such as Brazil, Mexico and Argentina.
Belatra Strengthens Regional Presence at SiGMA South America, Eyes Brazil as Key Market
(Sao Paulo, SoloAzar Exclusive).- Florencia Mendiuk, Belatra Account Manager LatAm, granted an interview to SoloAzar in which she shared her experience at recent SIGMA Bis South America, which helps boost the firm’s regional presence and engage with local operators and partners.