INTERVIEWS
May 2026
“Trust and transparency are the foundation of every good casino experience”
(Sweden, SoloAzar Exclusive).- Calle Hansson, Editor-in-Chief at Casinohallen.se, has spent more than eight years analyzing the online gambling industry from the inside. As both an industry expert and an active player, he offers a unique perspective on regulation, responsible gaming, and how platforms can build credibility in a competitive market. In this interview, Hansson discusses the evolution of casino guides, the importance of licensed operators, and the future of responsible gambling.
GAT Expo CDMX 2026: The Trade Show Redefining the Gaming Market
(Mexico City, SoloAzar Exclusive).- This week at Expo Santa Fe, GAT Expo CDMX has established itself as a 100% commercial event, designed to close deals and bring together the key players of Mexico’s gaming ecosystem.
GAT Expo CDMX 2026: Unleashing Opportunities for the Gaming Industry in Mexico This Week
(Mexico City, SoloAzar Exclusive).- This week, the fourth edition of GAT Expo CDMX brings together leaders from the gaming and betting sector at a key moment, with Mexico as one of the hosts of the 2026 FIFA World Cup. The event is consolidating itself as a platform for strategic networking and technological updates for the industry.
Fast Track Showcases AI-Powered CRM Innovation at BIS Sigma South America 2026
(São Paulo, SoloAzar Exclusive).- At the recent BIS Sigma Edition, Fast Track highlighted how its AI-driven CRM solutions are reshaping operator strategies in Brazil’s newly regulated iGaming market. Muriel Le Senechal, Regional Commercial Manager for LatAm, shared insights on the industry’s shift from acquisition to retention, emphasizing the role of automation, personalization, and real-time engagement in driving sustainable growth.
SoloAzar visited Belatra and learned about its LatAm operation
(Buenos Aires, SoloAzar Exclusive).- SoloAzar visited Belatra LatAm’s offices to gain firsthand insight into its operations, its tailored approach, and the framework that drives partner growth across the region.
AffPapa Conference Madrid Set to Be Largest Affiliate-Led Event Yet, Says its CEO Levon Nikoghosyan
(Madrid, SoloAzar Exclusive).- SoloAzar sat down with Levon Nikoghosyan, CEO and co-founder of AffPapa and iGaming Club, to discuss the upcoming AffPapa Conference Madrid, where more than 1,500 participants are expected. In this interview, he explains why Madrid was chosen over Málaga, what attendees can expect from speed‑dating sessions, expert panels, and off‑site networking, and how the event is shaping up to be the biggest in AffPapa’s history.
R. Franco Digital Sees Brazil as Key Pillar for LATAM Expansion at BiS SiGMA South America
(São Paulo, SoloAzar Exclusive).- At BiS SiGMA South America, R. Franco Digital highlighted Brazil’s vast growth potential and the importance of localized, innovative slot content for Latin American audiences. In this Q&A, Thiago Calmon, International Key Account Manager, reported high-quality meetings, new operator discussions, and reinforced partnerships—underscoring its long-term commitment to the region.
April 2026
Habanero strengthens its Latin America strategy with a focus on Brazil and regional expansion
(São Paulo, SoloAzar Exclusive).- Milda Mikelioniene, Business Development Executive at Habanero, explains how the company is consolidating its presence in Brazil and other key markets such as Mexico, Colombia and Peru, highlighting the importance of localisation, strong partnerships and participation in industry events like Bis SiGMA South America to drive sustainable growth across the region.
Sportradar seals partnership with Brazil’s National Basketball League at BiS SiGMA South America 2026
(São Paulo, SoloAzar Exclusive).- Robson Silveira, Sportradar’s Senior Sales Executive for Streaming, spoke about the company’s role at the São Paulo event. Among the highlights, Sportradar unveiled its new iGaming brand Playradar and announced a landmark partnership with the Brazilian National Basketball League (LNB), delivering data, streaming, and integrity monitoring services. In this interview, Silveira explains how the firm is preparing for the FIFA World Cup 2026 and the next chapter of Latam's regulated gaming market.
Jessica Quevedo León: "For DS Virtual Gaming, the Latin American market has great potential for development"
(Cartagena de Indias, SoloAzar Exclusive).- Jessica Quevedo León, Head of Business Development for Latam at DS Virtual Gaming, highlights in this interview the high level of the meetings at GAT Expo Cartagena 2026, the positive reception of its portfolio and the strategic role of markets such as Colombia within the company's regional growth plans.