INTERVIEWS
September 2026
SBC Summit 2026: The Premier Exhibition for iGaming Leaders Starts Today
(Lisbon, SoloAzar Exclusive) - From September 29 to October 1, Lisbon becomes the global epicenter of iGaming and sports betting. Held at the Feira Internacional de Lisboa (FIL) and the MEO Arena, SBC Summit 2026 brings together industry giants in an event designed to redefine the future of entertainment, technology, and sports business.
LatAm Regulators Discussed Illegal Gambling and Innovation at SiGMA North America
(Mexico City, SoloAzar Exclusive).- The panel "The Red Pen Forum: Regulators Respond to the Industry," held during SiGMA North America 2026, brought together representatives from Uruguay, Argentina, Puerto Rico, and Honduras to analyze regulatory challenges, digital transformation, illegal gambling, and the need to adapt lotteries for new generations. The conference was moderated by Rodrigo Cigliutti, Executive Director of CIBELAE (Ibero-American Corporation of State Lotteries and Betting), and featured the participation of Marcelo Visconti, National Director of Lotteries and Quinielas of Uruguay; Carlos Moyano, President of IAFAS Entre Ríos, Argentina; Heidi Hernández Olivo, Deputy Secretary of the Puerto Rico Lottery; and Lissa Mencía, General Director of Lottery Operations and Games at Loto Honduras.
Affiliates and Acquisition: Keys to Regulated Markets in North America
(Mexico City, SoloAzar Exclusive).- During SiGMA North America 2026, Cristopher Guzmán Reyes, Head of Affiliates at Logrand Entertainment Group; Guga Júnior, influencer and slots expert at Scalar Partners; Andrés Gómez, Head of Latin America Go-to-Market Strategy at Admattic; Yambot Aguilera, Gaming and Finance Sales Director at Google; and Paula Gabriel Jiménez, Advertising Client Growth Director for Microsoft at Aleph, analyzed the state and provincial affiliate ecosystem in North America, as well as the acquisition challenges in regulated markets.
Jordi Sendra, CEO of Alea: "Latin America is one of our most important regions"
(Mexico City, SoloAzar Exclusive).- The CEO of Alea analyzes the company's participation in SiGMA North America, the potential of Mexico and Brazil and the growth opportunities in North America and Latin America. It also reviews the new features presented during the event, including the new sportsbook vertical and Alea Jackpot.
SiGMA North America Examines the VIP Revenue Paradox
(Mexico City, SoloAzar Exclusive).- At SiGMA North America 2026 in Mexico City, the conference “The VIP Paradox: Emotional Intelligence vs. Revenue Pressure” brought together Beatriz Melges, Regional Director at BetConstruct AI; Rodrigo Ripol, Business Development Officer at AHIS; Erick Sapien, Country Manager at BC.GAME; and Thomas Carvalhaes, Founder and CEO of TC iGaming Advisors LATAM, to examine the balance between VIP management, revenue generation, player protection and emotional intelligence.
Amusnet and the Future of iGaming in Mexico: An Interview with Andrea Bustos
(Mexico City, SoloAzar Exclusive).- Amusnet recently participated in SiGMA North America in Mexico City, a key hub connecting the North American and LATAM iGaming markets. In this interview, Andrea Bustos, Amusnet Account and Commercial Manager for LATAM, shares valuable insights into the company's localized growth strategies, successful product showcases, and their vision for building long-term, collaborative partnerships across the region.
SiGMA North America Explores Affiliate Marketing After Sports Events
(Mexico City, SoloAzar Exclusive).- At SiGMA North America 2026, Fernanda Figueroa, Affiliate Manager at 1win Partners, examined how affiliates can monetize sports events in LATAM beyond the initial traffic spike. During the conference “Beyond the Spike: How Affiliates Monetize Sports Events in LATAM All Year Round,” she discussed sports betting traffic, player retention, campaign localization and audience segmentation as key elements for extending the value of major sporting events.