INTERVIEWS
September 2026
Habanero Previews Its Participation in SBC Summit 2026
(Lisbon, SoloAzar Exclusive).- Habanero's Business Development Executive Milda Mikelioniene discusses Habanero’s latest game mechanics, player trends and growth plans for 2026–2027.
SiGMA North America Examines the VIP Revenue Paradox
(Mexico City, SoloAzar Exclusive).- At SiGMA North America 2026 in Mexico City, the conference “The VIP Paradox: Emotional Intelligence vs. Revenue Pressure” brought together Beatriz Melges, Regional Director at BetConstruct AI; Rodrigo Ripol, Business Development Officer at AHIS; Erick Sapien, Country Manager at BC.GAME; and Thomas Carvalhaes, Founder and CEO of TC iGaming Advisors LATAM, to examine the balance between VIP management, revenue generation, player protection and emotional intelligence.
Amusnet and the Future of iGaming in Mexico: An Interview with Andrea Bustos
(Mexico City, SoloAzar Exclusive).- Amusnet recently participated in SiGMA North America in Mexico City, a key hub connecting the North American and LATAM iGaming markets. In this interview, Andrea Bustos, Amusnet Account and Commercial Manager for LATAM, shares valuable insights into the company's localized growth strategies, successful product showcases, and their vision for building long-term, collaborative partnerships across the region.
"Technology can be global, but execution in LATAM must be local": Borut Leban on Timeless Tech's Regional Expansion
(Mexico City, SoloAzar Exclusive).- Following a highly successful showing and a 'Best Aggregator 2026' award at SiGMA North America, Timeless Tech CEO Borut Leban reflects on the company's strategic growth across LatAm. In this interview, Leban discusses the necessity of deep market localization, concrete new business opportunities, and the upcoming launch of their unified retention ecosystem, Timeless Arena.
Beyond the Games: EGT Digital’s Vision for Sustainable Growth in the Americas
(Mexico City, SoloAzar Exclusive).- At SiGMA North America, EGT Digital proved it is far more than just a premium content provider. Andres Troelsen, Regional Sales Director LATAM, discusses the industry's shift towards comprehensive tech ecosystems, the importance of tailoring strategies for the diverse Latin American market, and the company's latest innovations. Discover what’s next for EGT Digital’s expansion across the Americas.
Eman Pulis Assesses Success of SiGMA North America in Mexico
(Mexico City, SoloAzar Exclusive).- SiGMA Group founder Eman Pulis assesses the success of SiGMA North America in Mexico following its September 1–3 edition at Centro Banamex, where around 2,250 delegates gathered to connect the North and Latin American gaming markets and explore opportunities across the region.
Beyond the bonus: the new era of hyper-personalization and the challenges of regulation in Mexico
The Mexican iGaming and sports betting market is leaving behind the generic bonus as the main retention tool. In this exclusive column, Gerardo Ballesteros Félix Díaz analyzes the evolution of the Mexican bettor and explains how user experience, transparency, instant withdrawals and personalization based on artificial intelligence are redefining loyalty strategies, moving from the massive bonus to individual and more relevant offers for each player.