INTERVIEWS
September 2026
Affiliates and Acquisition: Keys to Regulated Markets in North America
(Mexico City, SoloAzar Exclusive).- During SiGMA North America 2026, Cristopher Guzmán Reyes, Head of Affiliates at Logrand Entertainment Group; Guga Júnior, influencer and slots expert at Scalar Partners; Andrés Gómez, Head of Latin America Go-to-Market Strategy at Admattic; Yambot Aguilera, Gaming and Finance Sales Director at Google; and Paula Gabriel Jiménez, Advertising Client Growth Director for Microsoft at Aleph, analyzed the state and provincial affiliate ecosystem in North America, as well as the acquisition challenges in regulated markets.
Jordi Sendra, CEO of Alea: "Latin America is one of our most important regions"
(Mexico City, SoloAzar Exclusive).- The CEO of Alea analyzes the company's participation in SiGMA North America, the potential of Mexico and Brazil and the growth opportunities in North America and Latin America. It also reviews the new features presented during the event, including the new sportsbook vertical and Alea Jackpot.
"Our focus for growth is in Mexico and the rest of LatAm", Alberto Alfieri, Co-Founder of Blokotech
(Mexico City, SoloAzar Exclusive).- Following their success at SiGMA North America—where they secured the Best Casino Platform 2026 award—Blokotech's co-founder discusses growth opportunities in Mexico and the broader region. He also highlights the platform's latest AI-driven innovations and outlines the next phases of the company's expansion strategy.
Rocío Moitino of Ready Play Gaming looks back on her visit to SiGMA North America
(Mexico City, SoloAzar Exclusive).- After visiting SiGMA North America, Rocío Moitino Head of Sales, Latin America at Ready Play Gaming, analyzed the opportunities of the Mexican market and the new demands of operators. The executive highlighted the importance of combining product, distribution and commercial strategy, in addition to the potential of alternative formats to traditional slots.
"Technology can be global, but execution in LATAM must be local": Borut Leban on Timeless Tech's Regional Expansion
(Mexico City, SoloAzar Exclusive).- Following a highly successful showing and a 'Best Aggregator 2026' award at SiGMA North America, Timeless Tech CEO Borut Leban reflects on the company's strategic growth across LatAm. In this interview, Leban discusses the necessity of deep market localization, concrete new business opportunities, and the upcoming launch of their unified retention ecosystem, Timeless Arena.
Beyond the Games: EGT Digital’s Vision for Sustainable Growth in the Americas
(Mexico City, SoloAzar Exclusive).- At SiGMA North America, EGT Digital proved it is far more than just a premium content provider. Andres Troelsen, Regional Sales Director LATAM, discusses the industry's shift towards comprehensive tech ecosystems, the importance of tailoring strategies for the diverse Latin American market, and the company's latest innovations. Discover what’s next for EGT Digital’s expansion across the Americas.
Eman Pulis Assesses Success of SiGMA North America in Mexico
(Mexico City, SoloAzar Exclusive).- SiGMA Group founder Eman Pulis assesses the success of SiGMA North America in Mexico following its September 1–3 edition at Centro Banamex, where around 2,250 delegates gathered to connect the North and Latin American gaming markets and explore opportunities across the region.
Beyond the bonus: the new era of hyper-personalization and the challenges of regulation in Mexico
The Mexican iGaming and sports betting market is leaving behind the generic bonus as the main retention tool. In this exclusive column, Gerardo Ballesteros Félix Díaz analyzes the evolution of the Mexican bettor and explains how user experience, transparency, instant withdrawals and personalization based on artificial intelligence are redefining loyalty strategies, moving from the massive bonus to individual and more relevant offers for each player.