INTERVIEWS
May 2026
Air Dice Strengthens LATAM Presence with BiS SiGMA São Paulo Trade Show
(São Paulo, SoloAzar Exclusive).- Erkki Nikunen, Partner & CBDO at Air Dice, discussed the company’s participation at BiS SiGMA São Paulo. In this exclusive conversation with SoloAzar, he shares insights on their experience as exhibitors, business opportunities generated, and the company’s vision for Brazil and the wider Latin American market.
April 2026
Habanero strengthens its Latin America strategy with a focus on Brazil and regional expansion
(São Paulo, SoloAzar Exclusive).- Milda Mikelioniene, Business Development Executive at Habanero, explains how the company is consolidating its presence in Brazil and other key markets such as Mexico, Colombia and Peru, highlighting the importance of localisation, strong partnerships and participation in industry events like Bis SiGMA South America to drive sustainable growth across the region.
01.tech Strengthens LatAm Expansion with High-Impact Debut at Bis SiGMA South America
(São Paulo, SoloAzar Exclusive).- Jelizaveta Šapiro, Sales Manager at 01.tech, shares her insights following the company’s debut at SiGMA Latin America, highlighting strong engagement with key partners, valuable new connections, and the importance of establishing a solid presence in the region.
BiS SiGMA South America Breaks Records with 15,800 Delegates and a High-Octane Blend of Business and Sport
(São Paulo, SoloAzar Exclusive).– In an insightful Q&A, SoloAzar spoke with Emily Micallef, CEO of SiGMA Group, to discuss the monumental success of the 2026 edition. From the strategic local expertise driving their Brazilian operations to the "spectacle" of live MMA and football legends, she outlines the key factors that have solidified this summit as a global gaming powerhouse. Read on for the full interview and Micallef’s take on the future of the Brazilian market.
Onlyplay highlights its experience at BiS SiGMA São Paulo 2026
(São Paulo, SoloAzar Exclusive).- Onlyplay team share their impressions of the latest edition of BiS SiGMA São Paulo 2026, highlighting growth opportunities, networking, and the evolution of the Latin American market.
José Aníbal Aguirre Unveils Strategic Pivot for GAT Expo CDMX 2026
(Mexico City, SoloAzar Exclusive).- The CEO of GAT Events explains why the new edition of the event leaves behind the conceptual approach to prioritize the activation of operations, strategic networking and the generation of concrete opportunities in the gaming industry in Mexico.
Charlene Andersson from BetSoft: "For us LATAM is definitely a key market to watch"
(São Paulo, SoloAzar Exclusive).- In this interview, BetSoft’s Business Development Manager highlights the event’s energy, Brazil’s momentum, and the opportunities in a region marked by rapid expansion, an active player base, and rising demand for high-quality content.
1xBet Builds Momentum in Brazil and Expands Across LatAm at BiS Sigma South America
(Sao Paulo, SoloAzar Exclusive).- Following the recent launch of its Brazilian license, 1xBet used BiS Sigma South America to strengthen its presence in the region and connect with key stakeholders across Latin America. Strategic Advisor Simon Westbury described the exhibition as highly engaging, highlighting both the opportunities generated on the show floor and the regulatory challenges that lie ahead for Brazil and the wider continent.