INTERVIEWS
February 2026
What the Pantone Color of 2026 Teaches Us About Marketing
Karina Ferraioli, Co-founder and CMO of Master Affiliates Network, offers in this article a thought-provoking reflection on the meaning behind the choice of white as the Pantone Color of 2026 and its connection to marketing, particularly within the iGaming industry.
Nadia Popova from EGT on ICE Barcelona 2026:"The new concept of our stand made a strong impression on visitors"
(Barcelona, SoloAzar Exclusive).- In this post-event interview from Barcelona, Nadia Popova, EGT’s Chief Revenue Officer and VP Sales & Marketing shares insights on the company’s standout presence, its “All eyes on us” stand concept, key product highlights, and the strategic partnerships forged at ICE Barcelona 2026.
SAGSE South America 2026 Aims to Maximize Business Quality and Reinforce Regional Leadership in Buenos Aires
(Buenos Aires, SoloAzar Exclusive).- The 34th edition of SAGSE South America will take place on March 18 & 19, 2026, at the Hilton Buenos Aires in Puerto Madero. In the lead-up to the event, Alan Burak, Vice President of SAGSE Latam, anticipates an edition with stronger international traction, increased Brazilian presence, and a strategic focus on compliance, trust, and commercial conversion.
"International Responsible Gaming Day: a call to protect our children"
Within the framework of February 17, the date on which International Responsible Gaming Day is observed, Jesús Acevedo, President of the City of Buenos Aires Lottery (LOTBA), reflects on the current challenges posed by early access to online gambling, the need to strengthen prevention and enforcement against illegal gambling, and the institutional commitment to protect children and adolescents from the risks of gambling addiction, promoting a culture of responsible, safe, and legal gaming.
Luz Beatriz Jaramillo Serna of 21Viral: “Our presence at ICE Barcelona 2026 was exceptionally positive”
(Barcelona, SoloAzar Exclusive).- Following her participation at ICE Barcelona 2026, Luz Beatriz Jaramillo Serna, Head of Business Development, Marketing and Sales for Latin America at 21Viral, analyzes the commercial impact of the event, the trends set to shape the industry’s direction, and the company’s strategic priorities to consolidate growth across the region and new regulated markets.
Toni Karapetrov from Habanero on ICE Barcelona 2026: Regulated Growth, Localization and Strategic Expansion Drive 2026 iGaming Strategy
(Barcelona, Exclusive SoloAzar).- In this interview, Toni Karapetrov, Head of Corporate Communications at Habanero, shares insights from ICE Barcelona 2026, highlighting premium content innovation, high-level industry engagement, key iGaming trends such as localization and gamification, and the company’s strategic focus on regulated market expansion and sustainable growth in 2026.
Slotegrator leverages ICE Barcelona 2026 to strengthen its rebranded positioning and expand global growth strategy
(Barcelona, SoloAzar Exclusive).- Slotegrator closed ICE Barcelona 2026 with strong commercial momentum and enhanced brand positioning, using the event to showcase its rebranded ecosystem of technology and consulting solutions while advancing negotiations with operators and partners across regulated and emerging markets.
R. Franco Strengthens Its Global Positioning Following a Strong Presence at ICE Barcelona 2026
(Barcelona, SoloAzar Exclusive).- R. Franco Digital's participation at ICE Barcelona 2026 delivered a highly positive outcome for the company, which leveraged the event to consolidate its international presence, showcase its latest innovations for both land-based and online segments, and generate key business opportunities across Europe and Latin America.
EGT Digital’s Post-ICE Barcelona 2026: Stronger Partnerships, Hybrid Innovation and Global Expansion
(Barcelona, SoloAzar Exclusive).- Head of Sales Tsvetomira Drumeva reflects on EGT Digital’s successful participation at ICE Barcelona 2026, the impact of EGT Lounge, emerging industry trends, and the company’s strategic priorities for growth across regulated markets in 2026.
Darío Zutel talks all about Win Systems' presence at ICE Barcelona 2026
(Barcelona, SoloAzar Exclusive).- Darío Zutel, Executive Chairman of Win Systems, reviews the results achieved at ICE Barcelona 2026, highlights the strategic quality of the contacts generated, the momentum of cashless solutions with WIN PAY, and outlines the company's innovation and expansion plans across the Americas, Europe, and other key international markets.