Noticias de ultima
  • 12.00 El Student Pass de SiGMA Central Europe abre las puertas a carreras líderes en iGaming
  • 12.00 GAT promueve sus siguientes paradas 2025 y 2026 en el Caribe y Latinoamérica  
  • 12.00 Salta: Controversia por La media sanción a la ley que prohíbe ingreso a casinos a beneficiarios de planes sociales
  • 12.00 Debate en el Senado sobre apuestas en el fútbol: la AFA advirtió por el impacto en los clubes
  • 12.00 Sportradar imparte capacitación sobre amaño de partidos para las autoridades brasileñas en la Primera Cumbre Nacional de Cumplimiento
  • 12.00 Polémica en Chile: casinos online cuestionan fallo que ordena bloqueo de sitios de apuestas online no autorizados
  • 12.00 Soft2Bet regresa al escenario en G2E con MEGA, la aplicación de juegos de ingeniería motivacional nominada a varios premios
  • 12.00 “La voz de la comunidad española del gaming será el centro de atención de ICE Barcelona 2026”, afirma Ewa Bakun de Clarion Gaming
  • 12.00 Amusnet se asocia con Mr Bit para entrar en el mercado regulado de iGaming de Bosnia y Herzegovina
  • 12.00 Los Salones As de Pica de Castilla y León estrenan el Gabinete Concept y los nuevos juegos de Zitro
Exclusive

´Gaming is constantly evolving and expanding´

Jueves 10 de Febrero 2022 / 07:42

2 minutos de lectura

(Las Vegas, SoloAzar Exclusive).- Recently named as one of this year's "Emerging Leaders of Gaming 40 Under 40", Lauren Bates, Vice President, West Game Sales, Konami Gaming, Inc. granted an interview to SoloAzar in which she commented about her beginnings in the gaming industry, her greatest challenges and achievements during her 15 years working in the sector.

´Gaming is constantly evolving and expanding´

What were your beginnings in the gaming industry?


2022 will be my 16th year with Konami Gaming, Inc. Growing up in Ohio we did not have gaming so, Las Vegas and the casino industry was a whole new world for me. I was fresh out of college (The Ohio State University) and visiting a high school friend in Las Vegas; when I decided to send out some resumes to practice my interviewing skills. I had no intention of taking a position or moving away from my home but, I was slowly falling in love with Vegas, the potential opportunity, and gaming & hospitality lifestyle. After one of my interviews, I was referred to a recruiter, who sent me on an interview at Konami. I interviewed and was offered the position (contingent on me starting immediately). I started as an administrative coordinator, then moved into system sales, and eventually games sales in 2008. Since then, I have grown with the organization and had the privilege to work with operators in the Tribal, Corporate, and Commercial sectors across the country but, mainly focused in the western region of the US.


You have been working in Konami for 15 years. What have been your greatest achievements in this period?


There are many things I am proud of during my tenure at Konami but, below are some highlights:


-  Working my way up through Konami to one of the few female executives in the company (and industry).


-  Serving as the Vice President and Board Member for Global Gaming Women.


-  I recently received the Patty Becker Pay It Forward Award Pay It Forward Award (globalgamingwomen.org).


-  Working with and developing the next generation of gaming leaders (both internally at Konami and industry wide with Global Gaming Women).


-  Partnering with gaming operators throughout the US for casino openings, expansions, and strategic initiatives.


What have been the greatest challenges you had to face during your career?


COVID has been a game changer for all of us (both professionally and personally). I was out on maternity leave and preparing to return to work when the world closed on March 16th. My plans of easing back into work while caring for my newborn son (Will- Born 1/13/20) quickly changed.  Upon my return to work I was quickly promoted to VP Game Sales- Western Region, responsible for additional team members and territories I had never worked with or had been 10+ years since we worked together.


And in general, what have been the greatest changes in the industry since you started?


Gaming is constantly evolving and expanding. Whether it's new functionality (Cashless, Mobile, etc..) or opening new market segments (Sports Betting, Historical Horse Racing, etc..) there's always something new and exciting. I've been fortunate to work on both the games and systems side of our business at Konami. We work tirelessly to provide innovative content and functionality to all our partners and improve the patron overall experience. When I initially started my gaming career; many of the decisions made were relationship based. While relationships and rapport are still critical to successful business partnerships; purchases and decisions are a lot more analytical these days.


You have been recently named as one of this year's "Emerging Leaders of Gaming 40 Under 40". What can you tell us about this important recognition?


I am extremely grateful and honored to be recognized as one of GGB's "Emerging Leaders of Gaming 40 Under 40." This award recognizes young professionals making a significant impact in the casino gaming industry. This year's class is especially meaningful and special because, as an industry we have been forced to innovate the way we think, interact with others, and service our customers due to COVID. As an industry we have navigated these challenges together and to be recognized as a leader in this space is truly an honor.

Categoría:Exclusive

Tags: Sin tags

País: Estados Unidos

Evento

SBC Summit 2025

16 de Septiembre 2025

Amatic brilla en SBC Summit Lisboa con innovación y legado

(Lisboa, Exclusivo SoloAzar).- En SBC Summit Lisboa, Amatic mostró una combinación de continuidad e innovación en sus dos marcas: Amatic Online y Wildcat Gaming. Testimonios exclusivos.

Viernes 03 de Oct 2025 / 12:00

Sportradar en SBC Summit Lisboa 2025: IA, integridad y la creciente influencia de Brasil en el juego global

(Lisboa, Exclusivo SoloAzar).- Fernando Mora, Ejecutivo Senior de Ventas de Sportradar, reflexiona sobre la importante presencia de la firma en SBC Summit 2025, donde la innovación, el crecimiento responsable y el surgimiento de Brasil fueron protagonistas. Descubra cómo Sportradar está moldeando el futuro de las apuestas deportivas a través de soluciones basadas en IA y alianzas globales.

Jueves 02 de Oct 2025 / 12:00

ProntoPaga se consolida en SBC Summit Lisboa como líder en pagos digitales para el iGaming en Latam

(Lisboa, Exclusivo SoloAzar).- Juan Carlos Loza, Head of Sales Latam de ProntoPaga, comparte los logros y avances de la empresa en SBC Summit Lisboa 2025, donde alcanzaron un récord de reuniones estratégicas. Presentaron su solución 360° para el ecosistema iGaming, destacaron su liderazgo en pagos locales y payouts instantáneos, y anticiparon las tendencias tecnológicas que marcarán el futuro del sector en Latinoamérica.

Miércoles 01 de Oct 2025 / 12:00

SUSCRIBIRSE

Para suscribirse a nuestro newsletter, complete sus datos

Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.

PODCAST