GR8_TECH Explores Prediction Markets and Media Independence on Bet It Drives

The fifth season of Bet It Drives continues in Lisbon with Pierre Lindh, one of iGaming’s best-known media figures, joining Yevhen Krazhan, Chief Strategy Officer (CSO) at GR8_TECH, for a conversation about the industry's evolution, media independence, prediction markets, and entrepreneurship.

Bet It Drives season 5 is already live on Youtube With 20 years of experience across gaming, events, media, and community building, Lindh reflects on the professional relationships that have shaped his career and continue to drive his involvement in the sector.

Editorial independence and industry relationships

One of the central topics is the challenge of maintaining independent journalism while working closely with the companies, partners, and industry figures being covered.

Lindh explains how NEXT.io approaches sensitive stories involving partners and shareholders, while highlighting the importance of cooperation across the iGaming ecosystem in response to regulatory, political, and external pressures.

Prediction markets: A new industry opportunity

The discussion also explores the growing relevance of prediction markets and why Lindh believes they should not be considered simply another gambling vertical or an alternative to sports betting.

He shares insights into the launch of Next Predict, explaining how the team condensed a project that would typically require two years of conference planning into just eight months.

The conversation also examines the potential advantages for established betting operators, whose sportsbook experience could become a valuable asset as prediction markets expand.

Entrepreneurship and unexpected moments

Beyond industry trends, the episode features a segment called Confess or Call, in which Lindh avoids some uncomfortable questions by putting his team to the test through live prank calls.

The conversation also touches on running, entrepreneurship, and the challenges of building a company.

“Pierre is one of those people who seems to know everyone, but what stands out more is that he genuinely cares about the people in this industry. He has been part of it for 20 years, he understands how it works, where it is changing, and he is never afraid to have the difficult conversations. That mix of experience, curiosity, and energy is what makes him such an important voice in iGaming,” said Yevhen Krazhan, CSO at GR8_TECH and host of Bet It Drives.

Watch or listen to the episode

Season 5, Episode 2 of Bet It Drives is available on the following platforms:

YouTube

Spotify

Apple Podcasts