Altenar explains Why Illegal Betting Still Thrives in Brazil’s Regulated Market
Monday 28 de July 2025 / 12:00
2 minutos de lectura
(Douglas).- Brazil launched its regulated betting market with high hopes and strong early adoption, but the continued strength of the black market shows that legality has yet to outshine informality.
On January 1, 2025, Brazil officially switched on its regulated betting market under the supervision of the Ministry of Finance and the Secretariat of Prizes and Bets (SPA). Within weeks, major global operators like Superbet and Bet MGM secured licenses, and legal platforms quickly surpassed even Instagram in national web traffic. However, the early optimism contrasts with a troubling reality: the illegal market not only remains active but continues to thrive, with around 80% of blocked sites still accessible.
Despite domain blacklists and new financial controls, unlicensed operators persist using mirror sites, Telegram groups, and social media workarounds. For many users, smoother user experiences, fewer restrictions, and financial incentives keep illegal platforms attractive. Fragmented enforcement and slow implementation are limiting the effectiveness of Brazil’s regulatory push. The challenge now isn’t just drafting policy—it’s executing it with the technology, coordination, and incentives needed to make the legal market a truly competitive alternative.
Brazil isn’t the only Latam market wrestling with regulation versus reality. Across the region, similar tensions between enforcement and accessibility are playing out in real time.
In markets where speed, flexibility, and local precision separate winners from everyone else, Altenar delivers more than compliance. It empowers legal operators to respond with the same agility as offshore rivals - minus the risk. From tailored sportsbook architecture to real-time localisation, our advanced technology helps partners not just enter regulated Latam markets but also outperform them.
Read full article By Ian Macintyre here
Categoría:Analysis
Tags: Altenar,
País: Isle of Man
Región: EMEA
Event
G2E - Las Vegas 2025
06 de October 2025
Korbi Carrison on 25 Years of G2E: "It’s crucial to stay ahead of trends"
(Las Vegas, SoloAzar Exclusive).- In this interview, Korbi Carrison, Event Vice President of G2E at RX USA, reflects on the success of G2E’s 25th anniversary edition in Las Vegas, sharing insights on the event’s evolution, key highlights, and what this landmark celebration means for the future of the gaming industry.
Tuesday 04 Nov 2025 / 12:00
CT Interactive on Innovation, Networking, and Market Growth at G2E 2025
(Las Vegas, SoloAzar Exclusive).- The global gaming industry marked G2E’s 25th anniversary with a major gathering in Las Vegas. CT Interactive stood out for its innovative product development and international growth strategy. Account Manager LATAM at CT Interactive, Roberto Muñoz, shared insights on G2E’s importance, emerging trends, and the company’s collaborative expansion efforts.
Thursday 30 Oct 2025 / 12:00
Atlaslive Explored the Future of Gaming in Latin America at Recent G2E 2025
(Las Vegas, SoloAzar Exclusive).- Bruno Almeida, Head of Sales LATAM at Atlaslive, attended G2E for the first time to explore how land-based and online gaming are converging. His experience highlighted key trends shaping the Latin American market, from immersive casino innovations to strategic networking and regulatory insights.
Monday 27 Oct 2025 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.