How Sportradar is leveraging data to create new betting opportunities in sports
Wednesday 20 de March 2024 / 12:00
2 minutos de lectura
(St Gallen).- In 2023, Sportradar Group AG introduced Computer Vision, a new technology designed to enhance the sports viewing (and betting) experience. The program can process visual inputs from live sports and gather statistics at 100 times the speed of a human, with data available in milliseconds.
This introduction of real-time microdata to live broadcasts unlocks a new world of possibilities, including augmented streaming, which turns broadcasts into immersive experiences where viewers can see advanced game insights through augmented-reality overlays, effectively designing their own custom telecast. Its rapid data collection and instant integration also allow for tangible, meaningful betting insights in real-time, driving micro-betting forward across sports.
Founded in 2001, Sportradar covers close to 1 million events annually across 90-plus sports. Computer Vision was first released in February 2023 for table tennis, a top-five sport for betting globally, and the company added tennis in December; future targets include basketball and soccer. Sportradar revenue is projected to grow approximately 20% in 2023, to more than $950 million.
By Paul Mueller
Categoría:Analysis
Tags: Sportradar,
País: Switzerland
Región: EMEA
Event
ICE Barcelona 2026
19 de January 2026
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Friday 30 Jan 2026 / 12:00
“The 2026 World Cup Is Forcing a Rethink of How Betting Brands Advertise”- Rodrigo Cambiaghi, Sportradar
(Barcelona, SoloAzar Exclusive).- During ICE Barcelona 2026, where industry leaders gathered to discuss the future of gaming and sports betting, Rodrigo Cambiaghi, Senior Sales Executive for Digital Advertising at Sportradar, shared his perspective on how the 2026 FIFA World Cup is reshaping advertising strategies. In this interview, he explains why real-time data, automation and regulatory alignment are replacing mass exposure, and how major tournaments are accelerating a shift toward more precise, accountable and performance-driven sports advertising.
Friday 30 Jan 2026 / 12:00
Amusnet Marks a Decade of Growth with a High-Impact Presence at ICE Barcelona 2026
(Sofia).- The company combined a landmark anniversary celebration with product innovation, strategic partnerships, and strong business momentum at the industry’s leading event.
Friday 30 Jan 2026 / 12:00
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